THE GOLDBERGS Ranks #2 Against THE VOICE
By: Sarah Bellet Dec. 04, 2013
ABC's "The Goldbergs" Builds 56% on Its Repeat "SHIELD" Lead-in to Rank #2 to "The Voice" at 9pm
Marvel's Agents of S.H.I.E.L.D. - Repeat (8-9pm - 3.6 million and 0.9/3 in AD18-49):
· Based on season-to-date Live + 7 Day ratings for originals, ABC's Marvel's Agents of S.H.I.E.L.D. is Tuesday's #1 TV show this season with Adults 18-49 (4.9 rating), outdelivering NBC's The Voice by 4% (4.7 rating) and CBS' NCIS by 17% (4.2 rating).
The Goldbergs (9-9:30pm - 4.5 million and 1.4/4 in AD18-49):
In the 9pm half-hour, ABC freshman The Goldbergs built on its repeat S.H.I.E.L.D. lead-in by 25% in Total Viewers and by 56% in Adults 18-49, placing #2 to The Voice with young adults (tie). The Goldbergs was Tuesday's most-watched comedy overall for the 10th consecutive week.
· The Goldbergs improved its time period year to year, growing the half-hour by 32% in Total Viewers and 8% in Adults 18-49 over original comedy programming on the year-ago night (Happy Endings = 3.4 million and 1.3/3 on 12/4/12).
Trophy Wife (9:30-10pm - 3.5 million and 1.1/3 in AD18-49):
In the 9:30pm half-hour, ABC's Trophy Wife returned for its first telecast in 3 weeks to outdraw Fox's The Mindy Project in the slot by 46% (3.5 million vs. 2.4 million). Trophy Wife was up 13% from its most-recent telecast in Adults 18-34 to its best number since October 29, 2013.
· Trophy Wife improved its half-hour by 17% in Total Viewers year to year, topping original comedy programming on the same night last year (B---- in Apt 23 = 3.0 million on 12/4/12).
Quick Take for Tuesday, December 3, 2013 (Fast Affiliate Live + Same Day Ratings)
"S.H.I.E.L.D." is Tuesday's No. 1 Show in Adults 18-49 in L+7 Ratings for Originals
"The Goldbergs" Builds 56% on its Lead-in with Adults 18-49 to Rank No. 2 at 9pm
"Trophy Wife" Improves its Slot Year to Year Over Original Comedy Programming
"Marvel's Agents of S.H.I.E.L.D. - Repeat" (8:00-9:00 p.m. - 3.6 million and 0.9/3 in AD18-49):
· Based on season-to-date Live + 7 Day ratings for originals, ABC's "Marvel's Agents of S.H.I.E.L.D." is Tuesday's No. 1 TV show this season with Adults 18-49 (4.9 rating), outdelivering NBC's "The Voice" by 4% (4.7 rating) and CBS' "NCIS" by 17% (4.2 rating).
"The Goldbergs" (9:00-9:30 p.m. - 4.5 million and 1.4/4 in AD18-49):
In the 9:00 p.m. half-hour, ABC freshman "The Goldbergs" built on its repeat "S.H.I.E.L.D." lead-in by 25% in Total Viewers and by 56% in Adults 18-49, placing No. 2 to NBC's "The Voice" with young adults (tie). "The Goldbergs" was Tuesday's most-watched comedy overall for its 10th consecutive telecast.
· "The Goldbergs" improved its time period year to year, growing the half-hour by 32% in Total Viewers and 8% in Adults 18-49 over original comedy programming on the year-ago night ("Happy Endings" = 3.4 million and 1.3/3 on 12/4/12).
"Trophy Wife" (9:30-10:00 p.m. - 3.5 million and 1.1/3 in AD18-49):
In the 9:30 p.m. half-hour, ABC's "Trophy Wife" returned for its first telecast in 3 weeks to outdraw Fox's "The Mindy Project" in the slot by 46% (3.5 million vs. 2.4 million). "Trophy Wife" was up 13% from its most-recent telecast in Adults 18-34 to its best number since October 29, 2013.
· "Trophy Wife" improved its half-hour by 17% in Total Viewers year to year, topping original comedy programming on the same night last year ("Don't Trust the B---- in Apt 23" = 3.0 million on 12/4/12).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 48% currently, from 46% at the same point in 2012. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year- to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate Live + Same Day Ratings), 12/3/13.
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