News on your favorite shows, specials & more!

THE FOSTERS Hits Series High in Key Female Demo

By: Jul. 16, 2013
Enter Your Email to Unlock This Article

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe.




Existing user? Just click login.

At 8 p.m., "Switched at Birth" ranked as cable TV's #1 scripted telecast in The Hour across Adults 18-34 (618,000/0.9 rating), Women 18-34 (481,000/1.4 rating), Adults 18-49 (978,000/0.8 rating), Women 18-49 (740,000/1.2 rating), Viewers 12-34 (915,000/1.0 rating) and Females 12-34 (752,000/1.6 rating).

Versus its summer season premiere, "Switched at Birth" was up by solid margins in core categories, including by 29% in Adults 18-34 (618,000 vs. 479,000), by 14% in Adults 18-49 (978,000 vs. 855,000) and by 10% in Viewers 12-34 (915,000 vs. 835,000).

"The Fosters" (9:00 - 10:00 p.m.)
At 9 o'clock "The Fosters" rose to a series high in Females 12-34 (916,000/2.0 rating) and was its #2 telecast in record in Total Viewers (1.79 million), Teens 12-17 (534,000/2.2 rating) and Female Teens (475,000/4.0 rating).

For the 3rd consecutive week, "The Fosters" ranked as Monday's #1 TV telecast in Female Teens and was the #2 scripted cable TV telecast in Females 12-34.

"The Fosters" qualified as cable TV's #2 scripted telecast in The Hour in Women 18-34 (441,000/1.3 rating), Women 18-49 (645,000/1.0 rating), Viewers 12-34 (1.06 million/1.2 rating) and Females 12-34, and TV's #1 telecast in Teens and Female Teens.

Compared to its series launch, "The Fosters" was up by double digits in key demos, including by 26% in Total Viewers (1.79 million vs. 1.42 million), by 17% in Adults 18-34 (522,000 vs. 445,000), by 10% in Adults 18-49 (783,000 vs. 711,000) and by 47% in Viewers 12-34 (1.06 million vs. 719,000).

Source: NTI, U.S. ratings, Live +SD, 7/15/13.



Comments

To post a comment, you must register and login.



Videos