THE FOSTERS Hits New Series High in Total Viewers
By: Tyler Peterson Jul. 23, 2013
At 8 p.m., "Switched at Birth" was again cable TV's #1 scripted telecast in The Hour across Adults 18-34 (614,000/0.9 rating), Women 18-34 (519,000/1.5 rating), Adults 18-49 (971,000/0.8 rating), Women 18-49 (794,000/1.2 rating), Viewers 12-34 (1.01 million/1.1 rating) and Females 12-34 (887,000/1.9 rating).
Moreover, last night's telecast ranked as the series' #2 telecast of the season in Total Viewers (1.764 million), Women 18-34, Women 18-49 and target Millennials, and hit a season high in Female Teens (368,000/3.1 rating).
Versus its summer season premiere, "Switched at Birth" posted solid increases in key measures, including by 28% in Adults 18-34 (614,000 vs. 479,000), by 14% in Adults 18-49 (971,000 vs. 855,000) and by 21% in Viewers 12-34 (1.01 million vs. 835,000).
"The Fosters" (9:00 - 10:00 p.m.)
At 9 o'clock "The Fosters" posted series highs in Total Viewers (1.894 million), Adults 18-34 (621,000/0.9 rating), Women 18-34 (518,000/1.5 rating), Adults 18-49 (976,000/0.8 rating), Women 18-49 (805,000/1.3 rating), and set a series high for the 2nd consecutive week in Females 12-34 (954,000/2.1 rating).
For the 4th consecutive week, "The Fosters" ranked as Monday's #1 TV telecast in Female Teens and was the #2 scripted cable TV telecast for the 2nd week in a row in Females 12-34.
"The Fosters" stood as cable TV's #2 scripted telecast in The Hour in Women 18-34 (441,000/1.3 rating), Women 18-49, Viewers 12-34 (1.06 million/1.2 rating) and Females 12-34, and TV's #1 telecast in Teens and Female Teens.
Week to week, "The Fosters" posted solid increases in key demos, most notably in Adults 18-34 (+19% - 621,000 vs. 522,000) and Adults 18-49 (+25% - 976,000 vs. 783,000).
Source: NTI, U.S. ratings, Live +SD, 7/22/13.
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