THE CHEW Builds to a 10-Month High in Women 18-49 and Its 2nd Largest Audience of the Season
By: Tori Hartshorn Jan. 25, 2018
During the week of Jan. 15, 2018, ABC's "The Chew" grew week to week by 6% among Women 18-49 (368,000/0.6 rating vs. 347,000/0.5 rating) to a 10-month high - since the week of 3/13/17. In addition, "The Chew" grew to its 2 nd largest audience of the season (+1% - 2.691 million vs. 2.667 million), behind only New Year's week (w/o 1/1/18).
For the 3 rd week in a row, "The Chew" grew its overall audience over the same week last year (+2% - 2.691 million vs. 2.651 million).
On the Martin LUTHER King Jr. holiday on Monday (1/15/18), "The Chew" posted its strongest single telecast on any day of the season in Women 18-49 (415,000/0.6 rating).
Posting double-digit advantages, "The Chew" outdelivered CBS' "The Talk" for the 32 nd
straight week among Women 18-49 (+18% - 368,000/0.6 rating vs. 312,000/0.5 rating) and for the 24 th week in a row with Women 25-54 (+16% - 497,000/0.8 rating vs. 427,000/0.7 rating). Week of Jan. 15, 2018:
W18-49(000)/Rtg W25-54(000)/Rtg
ABC's "The Chew" 368,000/0.6 497,000/0.8
CBS' "The Talk" 312,000/0.5 427,000/0.7
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