THE BACHELORETTE Posts ABC's Top Adult 18-49 in the Slot Since August 2010

ABC Tuesday Prime (8:00-11:00 p.m. - 6.3 million and 1.8/7 in AD18-49): With a special airing of "The Bachelorette" and ABC News' Robin Roberts' Bobby Brown interview on a special "20/20," ABC ran neck and neck with an "America's Got Talent"-led NBC for No. 1 in Adults 18-49 on Tuesday (1.8/7 vs. 1.9/7). The Net won the night in Adults 18-34 with a 17% advantage over NBC (1.4/7 vs. 1.2/5), and "The Bachelorette" was Tuesday's No. 1 TV program (1.8/8).

"The Bachelorette" (8:00-10:00 p.m. - 6.7 million and 2.0/7 in AD18-49): From 8:00-10:00 p.m., ABC's "The Bachelorette" ran a strong second to NBC's "America's Got Talent" in Total Viewers (6.7 million) and Adults 18-49 (2.0/7), while winning the slot with Adults 18-34 and key Women (W18-34/W18-49). Holding even with its Monday telecast the night before in Viewers and Adults 18-49, "The Bachelorette" matched a season high with young adults.

"The Bachelorette" generated ABC's top summertime (Memorial Day-Labor Day) Adult 18-49 rating in the 2-hour time period since 2010 - since 8/31/10.

"20/20: The Bobby Brown Story" (10:00 -11:00 p.m. - 5.6 million and 1.4/5 in AD18-49):
At 10:00 p.m., ABC News' Robin Roberts' interview with Bobby Brown on a special "20/20" won the hour among Adults 18-49 (1.4/5) and Adults 25-54 (1.8/5), beating week 2 of NBC's "Maya & Marty" (1.2/4 and 1.6/5) by 17% and 13%, respectively. In viewers and key Adults, "The Bobby Brown Story: Every Little Step" delivered ABC's best summertime (Memorial Day-Labor Day) numbers in the hour since August 2014 - since 8/12/14.

Projections Rationale: Lifts vs. L+SD are based on 2015-16 season averages for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 6/7/16, unless otherwise specified.

Photo credit: ABC/ Donald Rager*

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