THE BACHELOR Stands as Monday's No. 1 Series in Adults 18-49 for 3rd Week in a Row

With The "Bachelor" and "Castle," ABC finished No. 1 Monday in Adults 18-49 (2.0/6), tying FOX (w/ "The X-Files" season finale) and beating original schedules on CBS by 33% (1.5/5) and NBC by 82% (1.1/4). ABC tied a season high on the night with young adults.

ABC's "The Bachelor" was Monday's No. 1 TV series in Adults 18-49 (tie) for the 3rd week in a row and ranked as the night's top-rated series for the 8th week running in Adults 18-34 and key Women (W18-34/W18-49).

"The Bachelor" (8:00-10:00 p.m. - 8.5 million and 2.4/8 in AD18-49):
From 8:00-10:00 p.m., ABC's "The Bachelor" won its 2-hour time period in Total Viewers (8.5 million), Adults 18-49 (2.4/8), Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).

"The Bachelor" built week to week in Total Viewers (+18% - 8.5 million vs. 7.2 million) and Adults 18-49 (+9% - 2.4/8 vs. 2.2/6), nearly tying its season highs set two weeks ago (8.6 million and 2.5/8 on 2/8/16).

"Castle" (10:00-11:00 p.m. - 5.5 million and 1.1/4 in AD18-49):
At 10:00 p.m., ABC's "Castle" was up week to week in Total Viewers (+8% - 5.5 million vs. 5.1 million) and Adults 18-49 (+22% - 1.1/4 vs. 0.9/3).

Projections Rationale:
Lifts vs. L+SD are based on the 2015-16 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 48% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 2/22/16.

Image courtesy of ABC

To post a comment, you must register and login.