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THE BACHELOR Premiere Drives ABC to a Monday Season High in Adults 18-49

By: Jan. 08, 2019
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THE BACHELOR Premiere Drives ABC to a Monday Season High in Adults 18-49  Image

ABC Monday Prime Time (8:00-11:00 p.m. - 5.1 million and 1.5/5 in AD18-49):
Featuring the 3-hour 23 rd season premiere of "The Bachelor," ABC scored a new Monday Season high with series programming on the night among Adults 18-49 (1.5/5) and ran in a near tie for No. 1 with an "America's Got Talent"-led NBC (1.6/6). ABC's younger skewing programming dominated with Adults 18-34, beating NBC on the night by 50% (1.5/7 vs. 1.0/5). ABC's "The Bachelor" stood as Monday's No. 1 TV series with Adults 18-34 and key Women (W18-34/W18-49).


Despite facing the COLLEGE FOOTBALL National Championship game (Clemson-Alabama) and the in-season debut of NBC's "America's Got Talent" (8:00-10:00 p.m.), ABC's "The
Bachelor" premiere held exactly even with the prior year in Adults 18-49 (1.5/5), while
growing year to year in Adults 18-34 (+7%), Women 18-49 (+10%) and Women 18-34
(+10%).

Leading its final hour from 10:00-11:00 p.m., ABC "The Bachelor" beat NBC's return of
"Manifest" in the slot by 27% in Adults 18-49 (1.4/5 vs. 1.1/4).

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 1/7/19.



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