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TELEMUNDO Scores Best Weekly Numbers of the Year in Adults 18-49

By: Dec. 10, 2015
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Telemundo today announced the network's Monday-Friday primetime ratings in 2015 were the highest in its history among total viewers (1.67M, +9% vs. 2014) and adults 18-49 (828K, +9% vs. last year), according to Nielsen. This year, the network gained more total viewers (+144,000), adults 18-49 (+71K) and adults 18-34 (+40K) versus the prior year than any other Spanish-language broadcast network. For the third consecutive year, TELEMUNDO's Spanish-language network share has increased among adults 18-49 and adults 18-34, up +7 points vs. 2014 to 36 and 35 percent, respectively.

The new innovative programming that Telemundo has implemented delivered the smallest Monday-Friday primetime gap in network history between Telemundo and Univision among adults 18-49 (376K, reducing the gap by half, compared to 2014) and adults 18-34 (179K, reducing the gap by 52% compared to 2014).

Bolstered by the unprecedented success of the Super Series format, Telemundo ranked as the number one Spanish-language broadcast network Monday-Friday at 10pm among key adult demos, beating Univision by 10% among adults 18-49 (1.33M vs. 1.21M) and 17% among adults 18-34 (633K vs. 542K) in 2015. Among total viewers, only 349,000 viewers separate Univision from Telemundo at 10pm, the smallest gap on record and a 68% reduction compared to a year ago.

During the third season of "El Senor de los Cielos," Telemundo ranked as number one network, regardless of language, in the Monday-Friday 10-11pm time slot among adults 18-34 and number two, behind NBC, among adults 18-49.

TELEMUNDO's novelas also performed well this year. "Tierra de Reyes" ranked as second-highest 9pm novela finale in the network's history, with 1.26 million adults 18-49. This was followed up by "Bajo el Mismo Cielo," a 9pm novela averaging 1.66 million total viewers and 838,000 adults 18-49, premiere-to-date. With the launch of new bio-musical "Celia," TELEMUNDO's 8pm hour is delivering its best ratings in over three years, averaging 1.87 million total viewers and 750,000 adults 18-49, premiere-to-date.

The network's news and sports properties have also delivered significant gains in the 2015 season:

  • "Un Nuevo Dia" was the fastest-growing broadcast morning news information program, regardless of language; up 26% in total viewers and 18% in adults 18-49 vs. 2014
  • "Noticiero Telemundo" was the fastest-growing broadcast evening news program, regardless of language; up 11% in total viewers and 7% in adults 18-49 vs. 2014
  • "Al Rojo Vivo" had its best year ever, with 1.13 million total viewers
  • "Titulares y Mas" delivered its best year in network history, increasing double-digits vs. last year; up 28% in total viewers (477K vs. 372K) and 27% in adults 18-49 (267K vs. 210K)
  • "Boxeo Telemundo" grew 9% in total viewers (456K vs. 418K) and 24% in adults 18-49 (222K vs. 179K) vs. last year and ranked as the #1 boxing program on Spanish-language television
  • TELEMUNDO set a FIFA Women's World Cup record in 2015, with the USA vs. Japan Final on July 5th ranking as most watched Women's World Cup game ever on Spanish-language television

Additional 2015 programming highlights include:

  • "2015 Billboard Latin Music Awards" ranked as the highest-rated ever in network history, delivering an average of 2.85 million total viewers and 1.46 million adults18-49
  • "Premios Tu Mundo" delivered its best-ever performance, averaging 2.36 million total viewers and 1.16 million adults 18-49
  • "Latin American Music Awards," airing on Telemundo for the first time in 2015, averaged 2.1 million total viewers and 997,000 adults 18-49
  • The third season of TELEMUNDO's best-performing reality franchise "La Voz Kids" averaged 2.12 million total viewers and 997,000 adults 18-49. During its 13-week run, it ranked as the number one regularly-scheduled Spanish-language entertainment program on Sunday for eight nights among total viewers and adults 18-34 and seven nights among adults 18-49

On the digital front, Telemundo.com had the best year in its history in 2015, averaging 6.4 million monthly unique users, up 147% year-over-year. The Telemundo social accounts on Facebook, Twitter, and Instagram grew 60% year-over-year, adding four million to its social footprint for a total of 10.6 million global fans, the largest social footprint among all U.S. Spanish-language broadcast networks. Telemundo Youtube accounts have generated over 854 million global views in 2015, up 155% year-over-year. Telemundo apps have generated 3.1 million cumulative downloads to-date, +54% from the beginning of the year. The 'Telemundo Now' app led the growth, reaching one million downloads in November. Telemundo ranks #1 in total VOD views, total minutes viewed, average playtime per transaction and average time spent per household.

Source: Nielsen, NPM, Most Current 12/29/14-12/6/15 (prime) and 12/29/14-11/22/15 (non-prime) vs. L+7, 12/30/13-12/28/14 and complete broadcast calendar years from 2006-2013. Strict daypart used for M-F 7-11pm and for M-F 10-11pm. TEL share based on sum of A18-49/A18-34 impressions on TEL, UNI and UMA in strict daypart. TEL ranking with Senor de los Cielos 3 based on Live+SD, 4/21/15-9/21/15, M-F 10-11pm strict daypart excluding specials, A18-49 (000) and A18-34 (000). BAJO EL MISMO CIELO based on Most Current, 7/28/15-12/6/15. Celia based on Most Current, 10/13/15-12/6/15. Billboard Latin Music Awards, Premios Tu Mundo, Latin American Music Awards, Boxeo Telemundo and FIFA Women's World Cup Final based on L+SD. LA VOZ KIDS based on L+7, 3/15/15-6/7/15; ranking based on Sun 7-11pm L+SD program averages for TEL, UNI, UMA, AZA, ETV and MMX, excluding sports and specials. Digital Source: Adobe Analytics, US Only; Youtube Analytics; Shareablee; App and Google Play Stores; 1/1/15-11/30/15 vs. 1/1/14-11/30/14; Rentrak Network Transparency Report



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