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Syfy's SHARKNADO Encore Jumps 38 Percent in Total Viewers; SHARKATHON Set for 7/27

By: Jul. 19, 2013
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The Sharknado Feeding Frenzy continued on Syfy when the encore telecast on July 18 jumped 38 percent in total viewers, 29 percent in Adults 25-54 and 24 percent in Adults 18-49 versus the premiere broadcast on July 11.

The movie also delivered 313K Adults 18-34, up 50 percent from the premiere and the most watched original movie in that demographic since Zombie Apocalypse in October 2011.

From 7-9PM (ET/PT), Sharknado averaged 1.9 million total viewers, 797K Adults 25-54 and 701K Adults 18-49.

Fueling the unprecedented social media buzz, the movie was the #1 most tweeted program on cable Thursday night (excluding sports and special events).

Keeping up the Shark-Mentum, Syfy will repeat Sharknado Saturday, July 27 at 9PM as part of an all-day Sharkathon movie festival from 9AM-5AM that will include such classics as Sharktopus, Two-Headed Shark Attack and Swamp Shark.

Sharknado will also air on Saturday, August 22 at 7PM, leading into the Original Movie Ghost Shark, about a great white shark, tortured and killed by a fisherman, who returns as an unfriendly ghost to exact vengeance on the human race. The movie stars Mackenzie Postman and Richard Moll.

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site, and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 98 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is owned by Comcast Corporation.(Syfy. Imagine greater.)



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