Swarovski Celebrates 10th Year Illuminating OSCARS Stage With Over 300,000 Crystals In Spectacular Set

This year Swarovski celebrates its 10th year adding glamour to the Oscars stage. Since 2007, Swarovski has provided over a million Swarovski crystals to the stage at the annual Academy Awards, with this year promising to be the most spectacular to date. Collaborating with Oscars Production Designer Derek McLane the 89 th Oscars stage will feature over 300,000 dazzling crystals.

Additionally, Atelier Swarovski, a responsible fine jewelry collection, will debut on the 89 th Academy Awards red carpet as part of the Red Carpet Green Dress initiative. The Collection features Swarovski Created Diamonds and crystals that reflect Swarovski's legacy of craftsmanship, innovation and commitment to responsible practices.

Nadja Swarovski, Member of the Swarovski Executive Board, commented: "We are excited to unveil our first Atelier Swarovski Fine Jewelry Collection on THE ACADEMY AWARDS red carpet this year. The collection, which has been handcrafted in Paris with Swarovski Created Diamonds and crystals, is a reflection of our 120-year heritage, and the innovation, craftsmanship and sustainability embedded in our company's DNA."

Swarovski has a long heritage in the entertainment industry and has collaborated with Hollywood's finest costume and set designers for over 85 years. Swarovski crystals have played a supporting role in some of cinema's most memorable moments and have adorned the silver screen's most iconic stars, from Judy Garland in The Wizard of Oz, Marilyn Monroe in Gentlemen Prefer Blondes and Audrey Hepburn in Breakfast at Tiffany's, to Jennifer Hudson in Dreamgirls, Nicole Kidman in Moulin Rouge! and Lily James in Cinderella.

Following the 89 th Academy Awards, the Atelier Swarovski Fine Jewelry Collection will appear at red carpet events around the world. In addition, retail delineations of the jewelry pieces will be available in 2018.

The 89th Academy Awards will be held on Sunday, February 26, 2017, at the Dolby Theatre at Hollywood & Highland Center in Hollywood, and will be broadcast live on the ABC Television Network at 7 p.m. ET/4 p.m. PT. The Oscars, produced by De Luca and Todd and hosted by Jimmy Kimmel, also will be televised in more than 225 countries and territories worldwide. Additionally, "The Oscars: All Access" live stream from the red carpet and backstage will begin at 7 p.m. ET/4 p.m. PT on Oscar.com.

Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity. Founded in 1895 in Austria, the company designs, manufactures and markets high-quality crystals, genuine gemstones and created stones as well as finished products such as jewelry, accessories and lighting. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach with approximately 2,680 stores in around 170 countries, more than 26,000 employees, and revenue of about 2.6 billion euros in 2015. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. In 2015, the Group generated revenue of about 3.37 billion euros and employed more than 30,000 people.
www.swarovskigroup.com

Photo courtesy of Atelier Swarovski

SOURCE Swarovski

To post a comment, you must register and login.