"POWER" SEASON TWO REIGNS AT Starz WITH VIEWERSHIP RECORDS AND
>50% GROWTH IN LIVE+3 PREMIERE RESULTS FROM SEASON ONE FINALE*
AVERAGING MORE THAN 6.5 MILLION MULTIPLATFORM VIEWERS PER EPISODE IN THE U.S.; #1 FOR A Starz ORIGINAL SERIES
Live+3
The "Power" second season finale set a new, Starz series record for its episode premiere viewership performance (2.39M viewers Live+3) on Saturday, August 15 at 9PM ET/PT, besting the previous week's record-setting audience (2.29M for episode 209)
o Second season finale episode premiere viewing (2.39M viewers)
was +51% vs. first season finale episode (1.59M)
o Second season finale episode premiere viewing
(2.39M viewers) was +5% vs. previous week (2.29M)
o Second season finale episode premiere viewing
(2.39M viewers) was +17% vs. season average (2.03M)
The "Power" second season finale was the largest Starz weekend audience ever for a Starz Original series (4.42M gross viewers on Starz flagship Live+3*)
o Second season finale weekend viewing (4.42M gross viewers), the most watched original series episode ever on STARZ, was +4% vs. previous week (4.25M), eclipsing the previous company record
o Second season finale weekend viewing (4.42M gross viewers) was +10% vs. season average (4.01M)
o Second season finale weekend viewing (4.42M gross viewers) was +42% vs. first season finale (3.10M)
New episode premieres of the second season of "Power" became destination viewing for its fans; both at 9PM on Saturday and respective first weekends
o Second season average on Saturdays at 9PM ET/PT (2.03M Live+3 viewers) for new episode premieres more than doubled (+106%) vs. season one avg (990K)
o Second season premiere weekend averages (4.01M Live+3 viewers) for new episode premieres +69% vs. season one average (2.38M)
MULTIPLATFORM
Through episode 208, "Power" season two has averaged more than
6.5 million viewers/episode, tracking favorably to be the most highly watched season ever for a Starz Original series.
o +3% compared to 6.3 million average multiplatform/episode views for previous record-holder, "Spartacus: Gods of the Arena"
o +38% compared to 4.7 million multiplatform views/episode for "Power" season one
AFRICAN-AMERICANS
The second season of "Power" is a hit among African-American viewers, ranking "Power" season two a weekly top 3 African American primetime scripted series on broadcast and cable**
SOCIAL MEDIA
The "Power" season two finale trended on Twitter at #1 for the east coast airing and was #1 on the Nielsen Twitter Rating for TV
"Power" is renewed for a third season. Creator, executive producer and showrunner Courtney Kemp Agboh will return to the helm alongside executive producers Curtis
"50 Cent" Jackson, Mark Canton, Randall Emmett and newly elevated Gary Lennon.
"Power" airs in more than 175 countries/territories worldwide. Starz retains all global distribution and home entertainment rights to the series.
For high-resolution images and other press materials please visit the Starz Press Room at www.starz.mediaroom.com.
For more information visit the "Power" Facebook Page and follow @Power_ Starz on Twitter. Join the conversation with #PowerTV and #STARZ.
*Source: Nielsen NPower Live+3 P2+ Projections (000s) and P2+ GAA Projections (000s) by weekend. Multiplatform figure based on Starz internal estimates of linear and time shifted results from Nielsen (NPower), Rentrak (On Demand Essentials) and internal broadband data. Subject to further qualifications available upon request. Subject to further qualifications available upon request.
** Source: Nielsen NPower Live+3 Black P2+ projections for Power Saturday 9pm telecast. Subject to further qualifications available upon request.
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