Starz Names Alison Hoffman Executive Vice President, Marketing

Chris Albrecht, CEO of Starz, announced the promotion of Alison Hoffman to Executive Vice President of Marketing. Based in the company's Beverly Hills office, Hoffman will spearhead all consumer and affiliate marketing for the network. She will continue to lead all facets of marketing strategy and planning for original productions, including show positioning, creative and media strategy and digital marketing.

"I am extremely pleased to announce the well-deserved promotion of Alison Hoffman to Executive Vice President of Marketing," said Albrecht. "Alison has been instrumental in the success of the company's original programming expansion and building the Starz brand. Alison is a talented marketing executive who brings a wealth of expertise to the position."

Hoffman was promoted from her most recent position of Senior Vice President of Originals Marketing. She joined Starz in 2012 after serving as Vice President of Creative and Brand Strategy at AMC Networks where she was a key architect of award-winning marketing campaigns for series such as "Mad Men," "Breaking Bad" and "The Walking Dead." During her time at AMC, she helped reposition the network as it transformed from a movie channel to a home for breakthrough original programming.

Hoffman holds a Bachelor of Science degree in psychology from Brown University.

About Starz

Starz (STRZA, STRZB) is a leading integrated global media and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television channels (Starz Networks), global content distribution (Starz Distribution) and animated television and movie production (Starz Animation), www.starz.com.

Starz Networks is a leading provider of premium subscription video programming through the flagship Starz and ENCORE pay TV networks which showcase premium original programming and movies to U.S. multichannel video distributors, including cable operators, satellite television providers, and telecommunications companies. As of September 30, 2014, Starz and ENCORE serve a combined 56.2 million subscribers, including 22.5 million at STARZ, and 33.7 million at ENCORE, making them the largest pair of premium flagship channels in the U.S. Starz and ENCORE, along with Starz Networks' third network MOVIEPLEX, air more than 1,000 movies monthly across 17 linear networks, complemented by On Demand and authenticated online offerings through Starz PLAY, ENCORE PLAY, and MOVIEPLEX PLAY. Starz Distribution develops, produces and acquires entertainment content, distributing it to consumers globally on DVD, digital formats and traditional television. Starz Distribution's home video, digital media and worldwide distribution business units distribute original programming content produced by Starz, as well as entertainment content for itself and third parties. Starz Animation produces animated TV and movie content for studios, networks, distributors and audiences worldwide.

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