"Lip Sync Battle's" ratings on SPIKE continue to bring sweet music to the network's ears. With 3-day playback factored in, the premiere telecast on Thursday, April 2 drew a record 3.2 million viewers for the channel. This marks the most-watched series premiere in network history and second most-watched original series telecast in channel history.
"Lip Sync Battle" also tallied a 2.0 rating with Adults 18-49, also the second highest all-time for an original series in channel history, exemplifying Spike's mission to broaden its audience.
Other ratings highlights include:
· Through 16 airings (12 on Spike, 2 on BET, 2 on MTV) between Thursday 4/2 and Sunday 4/5 and including all currently available DVR playback, "Lip Sync Battle" has reached 14.8 million viewers including 7.4 million female viewers and 7.6 million Adults 18-49.
· #1 ranked program with Adults 18-49 from 10-11 in all of television and Women 18-49 in the timeslot on cable.
· The premiere drew a 2.2 rating with Women 18-49 - a new record for an original series on Spike.
· The new episode at 10:30pm delivered 2.8 million viewers and 1.8 rating with Adults 18-49.
· Total cumulative cross platform streams to date - 45 million
Anne Hathaway battles Emily Blunt on this week's episode of
LIP SYNC BATTLE premiering Thursday, April 9 at 10:00pm ET/PT.
Spike TV's "Lip Sync Battle" is hosted by LL Cool J and directed by Beth McCarthy-Miller ("Saturday Night Live," "30 Rock"), is executive produced by Matador Content, Eight Million Plus Productions, Casey Patterson, John Krasinski, Stephen Merchant.
About
SPIKE TV:
Spike TV is available in 98.7 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms.
SPIKE TV's Internet address is www.spike.com.
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