SPIKE unearthed ratings royalty for "Tut," the network's most ambitious project in channel history. The 3-night event series delivered an average of 2.2 million viewers, the largest average viewership in the timeslot (Sun-Tues 9pm-11pm) in 8 years. Over 3 nights (including encore presentations), "Tut" delivered 11.4 million total viewers and 27.2 million consumed "Tut" content across all digital platforms.
"Tut," Spike's first scripted event series in 8 years, also delivered on the network's goal of attracting a more gender balanced-audience, delivering a 0.9 with Women 18-49 and an aggregate of 6 million female viewers (including all telecasts).
"Our investment in premium scripted programming is paying off in a big way as we delivered a broad and diverse audience with a remarkable 81% new viewers to the network," said Kevin Kay, President, Spike. "We will look to build off of Tut's momentum and will have an announcement of a scripted series pick-up shortly."
Other notable "Tut" multiplatform highlights:
· Highest viewership in the timeslot for an original series in network history.
· 16.7 million viewers, including 6.6 million Adults 18-49 including all telecasts (1 minute qualifier).
· "Tut" delivered 6.8 million new viewers over the 3 nights including 3.4 million female viewers and 2.6 million Adults 18-49.
· 27.2 million viewers consumed "Tut" content across digital platforms including Spike.com, YouTube, Facebook,
SPIKE VOD, and
SPIKE app.
· #1 scripted
SPIKE VOD transaction in channel history.
"Tut" is produced for
SPIKE by Muse Entertainment ("The Kennedys," "Being Human," "The Pillars of the Earth," "Bomb Girls") with Joel S. Rice and Michael Prupas as Executive Producers from Muse. The project is also executive produced by Greg Gugliotta ("The Fosters"), Michael Vickerman ("Impact"), Elice Island Entertainment's Jeremy Elice, Angela Mancuso ("Spartacus"), and Director/Executive Producer David Von Ancken ("Hell on Wheels") and written by Michael Vickerman, Peter Paige & Bradley Bredeweg ("The Fosters"). Sharon Levy, Executive Vice President, Original Series at
SPIKE also serves as an Executive Producer. Producers are Irene Litinsky ("Being Human") and Guy Louthan ("The Call") and Vlad Wolynetz is Co-Executive Producer.
Spike TV is available in 92.2 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world's leading creators of programming and content across all media platforms.
SPIKE TV's Internet address is www.spike.com.
Photo courtesy of SPIKE TV
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