Simon Cowell Unveils THE YOU GENERATION Trailer

International music icon and judge extraordinaire Simon Cowell has just unveiled the trailer for his newest reality singing competition, THE YOU GENERATION.

An entirely web-based series, THE YOU GENERATION gives participants the chance to go directly from belting with a hairbrush in their bedrooms or whilst serenading the soap bubbles in the shower to the recording studio and the stages of the world with one of music's most powerful figures guiding them - that is, if they pass the Skype audition. Who has what it takes? Tune in to see.

THE YOU GENERATION - subtitled "the world's first global audition" - premieres March 20, exclusively on Youtube.

More information is available at the official site here.

Also, sample my BWW Exclusive Interview with Simon Cowell from 2011 here.

Check out the trailer for THE YOU GENERATION below.

So, do you think this new web-based venture will be the best method to utilize in order for Simon to discover the next diva dynamo along the lines of Kelly Clarkson and Jennifer Hudson or uncover some ultra-talented triple-threat musical men to make up the next One Direction - or, maybe even tap into a new Susan Boyle?