ESPN announces the sponsor roster for the 18th annual ESPY Awards presented by Capital One and Castrol EDGE. The ESPYs will be hosted by "Saturday Night Live's" "Weekend Update" anchor Seth Meyers. Meyers will be joined by an all-star lineup of top athletes and entertainers to celebrate the best sports stories of the past 12 months, leading fans through the year's best plays, biggest upsets and most outstanding performances across all sports. The 2010 ESPYs will be televised live, for the first time since 2003, Wednesday, July 14, at 9 p.m. ET on ESPN/ESPNHD from Nokia Theatre L.A. LIVE in Los Angeles.
Additional unique content will be available on a variety of ESPN multimedia platforms including ESPN.com, ESPN Mobile, ESPN Deportes and ESPN International.
Co-presenting sponsors Capital One and Castrol EDGE will also serve as co-presenters of the nomination show and ESPY voting. Each entity supports an individual award as well - the Capital One "Best College Athletic Program" award and the Castrol EDGE "Performance Under Pressure" award.
Returning associate sponsors are EA SPORTS, Gatorade, Miller Lite and
The Weinstein Company. First-time associate sponsors include GMC, Hennessy, Old Spice, and Supercuts.
The Weinstein Company will promote the theatrical release of Piranha 3D and Miller Lite will serve as the presenting sponsor of the official ESPY Post Party. Hennessy Black will be sponsoring ESPN's Tuesday night pre-party - Fat Tuesday at the ESPYs.
In addition to on-site hospitality opportunities, sponsorship benefits include media components across many of ESPN's screens, including ESPN, ESPN2, ESPN Deportes, ESPN.com and ESPN's Mobile web site, as well as ESPN Radio and ESPN The Magazine. Sponsors also participate in the ESPY Celebrity Golf Classic benefitting the Jimmy V Foundation.
For the third year, Kellogg's Frosted Flakes is sponsoring the 2010 ESPY Breakfast on July 14, where Kellogg's Frosted Flakes will award one of six finalists the 2010 Youth Achievement Award. Six finalists were nominated from the around the country.
The ESPYs gather top celebrities from sports and entertainment to commemorate the past year in sports by recognizing major sports achievements, reliving unforgettable moments and saluting the leading performers and performances. The 2010 ESPYs will recognize both sport-specific achievements, such as "Best MLB Player" and "Best WNBA Player," and best-in-sport winners, such as "Best Team" or "Best Female Athlete" that pit nominees from different sports against each other. The ESPYs honor ESPN's commitment to The V Foundation for Cancer Research, a partnership launched with the late Jim Valvano at the inaugural ESPYs in 1993.
Fans will determine the winners in all categories (except the Arthur Ashe Courage Award and other special awards) by voting online at www.espys.tv, on ESPN Mobile Web at
http://espn.mobi and, for the first time, at
www.facebook.com/ESPN starting June 24 through July 10.
For the third time in several years, a limited amount of ESPYs tickets are available for public purchase through
www.ticketmaster.com.
Photo Credit: Walter McBride/Retna Ltd.
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