Series Debut of ABC's RESURRECTION Opens at #1
By: Caryn Robbins Mar. 10, 2014
ABC Sunday Prime (8-11pm - 7.9 million and 2.2/7 in AD18-49): With the mid-season return of Once Upon A Time, the series debut of Resurrection and the time-period premiere of Revenge, ABC won Sunday in Adults 18-49, outdelivering all-original lineups on FOX by 29% (1.7/5) and CBS by 38% (1.6/5). As Once Upon a Time returned up +21% from its Winter Finale in Adults 18-49, all 4 of ABC's dramas with split-season schedules came back ahead on their mid-season returns: Grey's +15%, Scandal +6% and Once Upon A Time In Wonderland +13%. ABC's Resurrection opened as Sunday's #1 broadcast in both Total Viewers (13.3 million) and Adults 18-49 (3.6/9).
Once Upon A Time (8-9pm - 7.3 million and 2.3/7 in AD18-49): Returning for its first telecast in 3 months (since 12/15/13), ABC's Once Upon a Time came back with strong increases in Total Viewers (+14%) and Adults 18-49 (+21%). In viewers and young adults, the ABC drama hit its best numbers since the beginning of November - since 11/3/13. Resurrection (9-10pm - 13.3 million and 3.6/9 in AD18-49): Spiking over its lead-in by 6.0 million viewers and by 57% in Adults 18-49 at 9pm, ABC's Resurrection opened as TV's top-rated mid-season drama in 2 years - since 2/6/12. Overall in Total Viewers it was the 2013-14 season's 2nd-most-watched drama debut, behind only CBS' Intelligence coming out of NCIS (on 1/7/14). In addition, the new show generated ABC's largest audience with a series in the time period since January 2010 and its highest Adult 18-49 number since January 2011 - since 1/10/10 and 1/9/11, respectively.
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