Season to Date, ABC's THE VIEW Leads 'The Talk' in All Key Demos

ABC's "The View" averaged 2.775 million Total Viewers, 596,000 Women 25-54 and 474,000 Women 18-49 during the week of March 16, 2015, based on Live +Same Day Data from Nielsen Media Research. "The View" outdelivered CBS' "The Talk" (2.571 million, 537,000 and 383,000, respectively) during the week in Total Viewers (+204,000), Women 25-54 (+58,000) and Women 18-49 (+91,000), posting its largest Total Viewer lead since December and biggest advantage in Women 18-49 since November - since weeks of 12/15/14 and 11/24/14, respectively. In addition, "The View" saw its 2nd largest Women 18-49 margin of victory of the season.

"The View" widened its leads over "The Talk" compared to the same week last year (w/o 3/17/14) in Women 25-54 (+13% - 58,000 vs. 52,000) and Women 18-49 (+47% - 91,000 vs. 62,000).

"The View" posted week-to-week gains (2.592 million, 533,000 and 398,000, respectively, for w/o 3/9/15) in all key target demos: Total Viewers (+7%), Women 25-54 (+12%) and Women 18-49 (+19%).

Season to date, "The View" is leading CBS' "The Talk" in all key demos: Total Viewers (+197,000), Women 25-54 (+22,000) and Women 18-49 (+36,000).

NOTE: CBS' "The Talk" was preempted on Thursday (3/19/15) and Friday (3/20/15) due to NCAA Basketball. "The Talk's" averages are based on 3 days (Mon-Wed), while "The View's" averages are based on 5 days.

Week of March 16, 2015:

PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC "THE VIEW" 2,775,000 596,000/1.0 474,000/0.7
CBS "THE TALK" 2,571,000 537,000/0.9 383,000/0.6

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 3/16/15, 3/9/15 and 3/17/14. Most Current: 2014-2015 Season (9/22/14 - 3/22/15) and 2013-2014 Season (9/23/13 - 3/23/14). Averages based on regular telecasts.

To post a comment, you must register and login.