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Season Debut of NBC's THE VOICE Grabs Show's HIghest Monday 18-49 Rating

By: Sep. 22, 2015
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NBC has dominated the opening night of the 2015-16 season in adults 18-49 among the Big 4 networks, ranking #1 among those nets in every key measure, with the network's best series debut in two years from "Blindspot."

"Blindspot" (3.1/10 in 18-49, 10.6 million viewers overall from 10-11 p.m. ET): Led among the night's series premieres, as well as all dramas, new and returning, in 18-49

Jumped +41% versus last fall's new-drama premiere in the time period (3.1 vs. 2.2 for "State of Affairs" on Nov. 17, 2014).

Gave NBC its highest 18-49 and total-viewer results for any regularly scheduled scripted series, premiere or otherwise on any night of the week, in the past year (since the season-two premiere of "The Blacklist," 3.5 in 18-49, 12.6 million viewers overall on Sept. 22, 2014).

Scored the top rating in the time period for any regular ABC, CBS or NBC program, premiere or otherwise, in the past year (since the season-two premiere of "The Blacklist," 3.5 on Sept. 22, 2014).

Gave NBC its highest-rated series premiere in two years in 18-49 and total viewers (since "The Blacklist," 3.8/10 in 18-49, 12.6 million viewers overall on Sept. 23, 2014).

Beat its ABC-CBS time-period competition combined in every key measure.

The season premiere of "The Voice" (3.5/11 in 18-49, 12.1 million viewers overall from 8-10 p.m. ET): jumped +21% versus its spring finale (3.5 vs. 2.9 from 9-11 p.m. on Tuesday, May 19, 2015) and was up +5% in total viewers (12.143 million vs. 11.555 million, despite last night's earlier time period and competition from "Big Bang" and ESPN's NFL football.

Delivered the show's highest Monday 18-49 rating since March 9 and most-watched Monday since March 23 (12.204 million).

Won the time period among the Big 4 in every key measure.

Will add substantial viewership via time-shifting - last season's Monday's "Voice" grew +25% in 18-49 rating (from a 3.22 to a 4.01) going from L+SD to L+7 and 2.1 million viewers overall (11.9 million to 14.0 million).

ABC carried NFL football in the Indianapolis market and CW carried the game in New York.



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