Season 3 Finale of PRETTY LITTLE LIARS Smashes Social Media Records

The Season 3 finale of ABC Family's award-winning "Pretty Little Liars" ranked as Tuesday's #1 TV telecast for the 11th consecutive week in Females 12-34 (1.76 million/3.8 rating), Teens 12-17 (909,000/3.8 rating - season high) and Female Teens (807,000/6.9 rating) - each week since its January 8 season premiere - and was also the #1 TV telecast in Viewers 12-34 (2.08 million/2.3 rating) and the #1 cable TV telecast in Women 18-34 (951,000/2.8 rating) and Women 18-49 (1.21 million/1.9 rating).

Impressively, the fiery season finale, which has The Liars seeing red as they attempt to put an end to The Game in 'A dAngerous gAme,' became the #1 "most social" series episode on record during its airtime according to SocialGuide, and the first series episode to amass over 1 million Total airtime Tweets in TV history, accouting for one-third of all Twitter activity in The Hour (1,099,815; 32.7 share). Including the hours leading up to and following, it generated close to 1.6 million tweets overall (-3/+3 window; 49.0 share).

Jenn Deering Davis, Co-Founder of Union Metrics said: "By cultivating an engaged social Community that builds on the show's compelling content with all its unexpected twists and turns, ABC Family has created a can't-miss experience for 'PLL' fans, where viewers have to watch live - and tweet along - every week. It's particularly impressive how 'Pretty Little Liars' has managed to not only maintain a high level of fan engagement on Twitter, but actually increase it season to season."

2012/13 season to date, "Pretty Little Liars" stands as the #1 series across all TV in Female Teens and #2 TV drama in Females 12-34, behind only "The Walking Dead," and ahead of all broadcast dramas.

This season stood as "Pretty Little Liars'" most-watched season in the series' history in Adults 18-34 (1.14 million/1.7 rating), Women 18-34 (963,000/2.8 rating) and Women 18-49 (1.24 million/1.9 rating), and in fact wrapped as ABC Family's most-watched original series installment ever in core 18-34s.

During its winter season, "Pretty Little Liars" easily ranked as the #1 TV program on Tuesday's at 8 o'clock in Females 12-34, and the #1 cable program in The Hour in Total Viewers, Adults 18-34, Women 18-34, Adults 18-49, Women 18-49 and Viewers 12-34.

Based on available full-week DVR viewing numbers, "Pretty Little Liars" soars by more than 1 million Total Viewers (2.71 million to 3.81 million) and posts considerable double-digit increases across all target demos, including by 42% in Adults 18-34 (1.16 million to 1.65 million), by 42% in Adults 18-49 (1.50 million to 2.14 million) and by 41% in Viewers 12-34 (1.95 million to 2.75 million).

Moreover, in addition to linear viewing, "Pretty Little Liars" adds more than 1.3 million total viewers per episode through VOD, ABCF.com, Hulu, the iOS app, and the Windows 8 app.

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