Science Channel Springs Into Action with Highest Rated March in Its History
By: Tori Hartshorn Apr. 10, 2018
Science Channel enjoyed its highest rated March ever in Primetime with Adults and Women 25-54, and in Total Viewers P2+. The strong March performance boosted the network to its best first quarter in its history in Primetime in Total Viewers P2+ and Men 25-54. In total day, first quarter 2018 was Science Channel's highest rated ever in Adults/Men/Women 25-54 as well as Total Viewers P2+.
Overall, for the month of March vs. March 2017, Science Channel saw double digit growth in Primetime in Adults 25-54 (+21%), Men 25-54 (+24%), Women 25-54 (+15%), and Total Viewers 2+ (+26%). In Total Day, March 2018 was the highest rated March in network history among Adults and Women 25-54, which marks 10 straight months of Total Day year over ratings growth with Adults 25-54.
In the first quarter among Adults 25-54, Science Channel saw a ratings increase of +10% vs. 2017, the fourth straight quarter to see year over year ratings growth.
Source: Nielsen, L+3, Time Period Data Based on Coverage Ratings.
About Science Channel
Science Channel, a multi-media business unit of Discovery Communications, is the home of all things Science around the clock, including series such as MYTHBUSTERS, OUTRAGEOUS ACTS OF SCIENCE, WHAT ON EARTH?, HOW THE UNIVERSE WORKS, UNEARTHED, and HOW IT'S MADE. Science Channel's programming also included timely, expert-driven specials covering breaking Science news and discoveries. Science Channel is the premiere TV, digital and social community for those with a passion for science, space, technology, archeology, and engineering, providing immersive, engaging, high-quality entertainment across all Science Channel assets including: Science Channel television network, available in more than 72 million homes in the U.S; complimentary Video On Demand offering; SCI Go app allowing viewers to catch up on full episodes of their favorite shows anytime; deep video, interactive storytelling and virtual reality at www.sciencechannel.com; and conversations on Science Channel's popular social platforms including Facebook, Twitter, Instagram and Snapchat via @ScienceChannel.
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