SUMMER GAMES Wrap Up Draws 27 Million Viewers for NBC

NBC (26.92 million viewers, #1; adults 18-49: 7.8, #1) wrapped its SUMMER GAMES coverage with the 90-minute "London Gold" (20.84 million viewers, #2; adults 18-49: 5.7, #2) special followed by the "2012 Summer Olympics" (30.57 million viewers, #1; adults 18-49: 9.1, #1).

Here are the other highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks last night:

FOX (2.81 million viewers, #4; adults 18-49: 1.3, #2) then finished second with its all-repeat lineup of "American Dad" (1.88 million viewers, #16; adults 18-49: 0.8, #T14), "The Cleveland Show" (2.10 million viewers, #15; adults 18-49: 1.0, #T10), "The Simpsons" (3.04 million viewers, #12; adults 18-49: 1.5, #6), another "The Cleveland Show" (2.87 million viewers, #13; adults 18-49: 1.4, #T7), "Family Guy" (3.64 million viewers, #8; adults 18-49: 1.8, #3) and another "American Dad" (3.31 million viewers, #11; adults 18-49: 1.6, #5).

Next up was CBS (4.71 million viewers, #2; adults 18-49: 1.2, #3) with its combination of "PGA Overrun" (5.95 million viewers, #3; adults 18-49: 1.1, #9) followed by "60 Minutes" (5.93 million viewers, #4; adults 18-49: 1.4, #T7), "Big Brother 14" (4.61 million viewers, #5; adults 18-49: 1.7, #4), "Criminal Minds" (3.53 million viewers, #10; adults 18-49: 0.8, #T14) and "The Mentalist" (3.60 million viewers, #9; adults 18-49: 0.6, #16).

And finally, a repeat of "America's Funniest Home Videos" (4.24 million viewers, #6; adults 18-49: 0.9, #T12) plus new episodes of "Secret Millionaire" (3.97 million viewers, #7; adults 18-49: 1.0, #T10) and "Extreme Makeover: Weight Loss Edition" (2.83 million viewers, #14; adults 18-49: 0.9, #T12) on ABC (3.47 million viewers, #3; adults 18-49: 0.9, #4) closed out the night.

Week-to-week changes (adults 18-49):
40.00% - 60 Minutes
28.57% - Extreme Makeover: Weight Loss Edition
25.00% - Secret Millionaire
-19.05% - Big Brother 14
Year-to-year changes (adults 18-49):
-30.00% - 60 Minutes (vs. 60 Minutes (Repeat))
-32.00% - Big Brother 14
-37.50% - Secret Millionaire (vs. CMA Music Festival: Country's Night to Rock)
-43.75% - Extreme Makeover: Weight Loss Edition (vs. CMA Music Festival: Country's Night to Rock)
Here are the highlights of the 16 ad-sustained programs that aired in primetime on the broadcast networks one year ago (8/14/11):

[EDITOR'S NOTE: Due to PGA Golf overrun, Fast Nationals for CBS are approximate. 60 Minutes began at 8:05 pm with prime sliding.]

CBS (7.31 million viewers, #1; adults 18-49: 1.9, #1) claimed top honors on Sunday thanks to a full hour of "PGA Overrun" (9.27 million viewers, #1; adults 18-49: 1.7, #T3) followed by "60 Minutes" (7.95 million viewers, #2; adults 18-49: 2.0, #2), "Big Brother 13" (7.19 million viewers, #3; adults 18-49: 2.5, #1) and "Same Name" (4.81 million viewers, #6; adults 18-49: 1.5, #6).

ABC (5.77 million viewers, #2; adults 18-49: 1.4, #2) then claimed the silver with its specials "i.am FIRST: Science is Rock and Roll" (2.17 million viewers, #14; adults 18-49: 0.5, #16) and "CMA Music Festival: Country's Night to Rock" (6.97 million viewers, #4; adults 18-49: 1.6, #5).

Next up was FOX (2.58 million viewers, #4; adults 18-49: 1.2, #3) with repeats of "American Dad" (2.13 million viewers, #15; adults 18-49: 1.0, #T10), "Bob's Burgers" (1.88 million viewers, #16; adults 18-49: 0.9, #T12), "The Simpsons" (3.01 million viewers, #9; adults 18-49: 1.4, #7) and "Family Guy" (3.52 million viewers, #7; adults 18-49: 1.7, #T3) followed by the debut of "In The Flow with Affion Crockett" (2.66 million viewers, #11; adults 18-49: 1.3, #8) and a new second episode of "In The Flow with Affion Crockett" (2.25 million viewers, #13; adults 18-49: 1.0, #T10).

And finally, NBC (3.82 million viewers, #3; adults 18-49: 1.0, #4) closed out the evening with its mix of "Dateline NBC" (6.48 million viewers, #5; adults 18-49: 1.2, #9), "Minute to Win It" (3.46 million viewers, #8; adults 18-49: 0.9, #T12), "The Marriage Ref" (2.67 million viewers, #10; adults 18-49: 0.9, #T12) and the season finale of "The Marriage Ref" (2.66 million viewers, #12; adults 18-49: 0.9, #T12).

Week-to-week changes (adults 18-49): Same Name (-6.3%), The Marriage Ref (-10.0%), Big Brother 13 (-10.7%).

Source: Nielsen Media Research

Photo by: Paul Drinkwater/NBC

 

 

 

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