STAR WARS REBELS Premiere is Most-Watched in Disney XD's History

Following its 6.5 million Total Viewer global movie premiere weekend, Monday's premiere telecast of the original series "Star Wars Rebels" became Disney XD's #1 original animated series debut in the channel's more than 15-year history in Total Viewers (delivering 1.03 million), and its biggest primetime animated series launch ever among Kids 6-14 (481,000/1.3 rating), Boys 6-14 (369,000/2.0 rating), Kids 6-11 (356,000/1.5 rating) and Boys 6-11 (283,000/2.3 rating).

"Star Wars Rebels" registered solid increases over year-ago time period levels (10/14/13) among target boys, including by 11% in Boys 6-11 (283,000 vs. 256,000) and by 48% in Boys 2-11 (379,000 vs. 256,000).

15+ year history includes 10 years branded as Toon Disney

Source: NMR, final national U.S. ratings, 10/13/14, Live + Same Day. Series premieres ranked among all Disney XD/Toon Disney premieres (10/2/00-10/13/14).