Today, merchandise inspired by the highly anticipated new movie Star Wars: The Force Awakens launched at retailers around the globe as 'Force Friday' officially got underway. Hot off the heels of the 18+ hour global live unboxing event on YouTube where highlights of the new product range were officially unveiled, the celebration continued as more than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.
"We've been working closely with the filmmakers to bring the characters and storylines from Star Wars: The Force Awakens to life through an exciting array of products, and we're thrilled to share them with fans around the world," said Leslie Ferraro, Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products.
Starting in Sydney and ending at Lucasfilm headquarters in San Francisco, Disney Consumer Products and Interactive Media hosted an epic global live event to unveil key Star Wars: The Force Awakens products. Fans who tuned in to the Star Wars YouTube page were able to see the following toys unboxed by top digital stars from the Maker Studios network:
Additionally, fans tuning in to watch 'Jimmy Kimmel Live' on ABC were treated to a fun product reveal with Jimmy and his security guard sidekick Guillermo, showcasing Star Wars: The Force Awakens Voice Changing Masks exclusive to Disney Store.
Beyond lightsabers, construction sets, figures and collectibles, fans can find products across a wide variety of categories, including apparel for all members of the family, home décor, lifestyle accessories, books and more. New Star Wars products can be found around the world at mass and specialty retailers, such as Amazon.com, Kohl's, Target, Toys "R" Us and Walmart, as well as Disney Store and disneystore.com.
Highlights from the merchandise line found in the U.S. include:
To preserve the integrity of key movie moments, an additional wave of products will be released closer to the film's debut, when fans will be able to find additional items featuring the newest characters, including Rey, Finn, Kylo Ren, Captain Phasma, BB-8 and more. On December 18, a Play Set based on Star Wars: The Force Awakens will become available for Disney Infinity 3.0 Edition, the latest installment of the best-selling "toys-to-life" video game from Disney Interactive.
To download images of the Star Wars: The Force Awakens product collection, please visit http://www.image.net/starwars_dcpunboxing.
To view b-roll and video highlights from midnight retail events and the global live unboxings, please visit: https://www.epk.tv/view/#/campaign/star-wars-dom/force-friday-global-toy-unboxing
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
About Disney Consumer Products and Interactive Media
Disney Consumer Products and Interactive Media (DCPI) is the business segment of The Walt Disney Company (NYSE:DIS) that brings our company's stories and characters to life through innovative and engaging physical products and digital experiences across more than 100 categories, from toys and t-shirts, to apps and console games. DCPI comprises two main lines of business: Disney Consumer Products (DCP), and Disney Interactive (DI). The combined segment is home to world class teams of app and game developers, licensing and retail experts, a leading retail business (Disney Store), artists and storytellers, and technologists who inspire imaginations around the world.
About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company's activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.
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