Actress Vanessa Lengies, best known for playing Glee's Sugar Motta, the bitch in Stick It and the foxy underage hostess in Waiting, is launching her own members only e-commerce marketplace… with a twist.
"It's called VAROJ! Which means "goods" in Esperanto, and VAROJ makes good goods good!" gushes the starlet about her new venture. Every product featured on VAROJ.org will benefit a different charity mindfully selected by the designer.The site is modern, sophisticated, and fashion forward which contradicts our association with charity products being crunchy and granola. "We found all these businesses making fantastic products," says Lengies, "we asked each of them what good cause they were passionate about and paired them together! It makes "giving" limitless, with no more sacrificing for quality or design! Everything is handpicked for greatness and the donation is baked in the MSRP so our VAROJ members are getting the best price."In today's oversaturated market of flash-sale sites, it's refreshing to hear someone has created a new model, and one that is good for humanity to boot. With all the chaos in the world, we can get behind more giving, sharing, and supporting of one another.
You can check it out for yourself by requesting membership at VAROJ.org. The site launched for the US on September 26th 2012.VAROJ.org is a marketplace for high quality products with fabulous design aesthetic that fund good causes. VAROJ.org pairs celebrities, artisans, and brands with good causes, delivering their members a curated collection of items: from apparel, accessories and art, to pets, home and lifestyle. All of which include a donation of at least 10% of the retail price made directly to charity. VAROJ.org is available by membership-only. Membership is free, but restricted, ensuring a positive experience for both members and merchant partners. VAROJ headquarters are located in Venice Beach, California.For more about the project, visit Facebook.com/Varoj.org, Twitter.com/Varoj_org or Pinterest.com/Varoj.Vanessa Lengies' personal twitter account is @littlelengies an odd handle for someone with such big ideas.
Pictured: Actress/entrepreneur Vanessa Lengies with dog Marci outside the VAROJ headquarters in Venice Beach California. Photo Credit: PRNewsFoto/VAROJ.org.
