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SOFIA THE FIRST Hits New Series High on Disney Channel

By: Feb. 25, 2013
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Featuring replay episodes from its hit series "Jessie" "A.N.T. Farm," "Austin & Ally" and "Shake It Up," Disney Channel ranked as Friday's #1 TV network in Kids 2-11 (1.1 million/2.7 rating), Kids 6-11 (628,000/2.7 rating) and Tweens 9-14 (550,000/2.3 rating), and cable TV's #1 network in Total Viewers (1.9 million).

On Disney Channel's daily block for kids age 2-7, Disney Junior, "Sofia the First" soared to series highs for the second consecutive original episode across key preschoolers Kids 2-5 (1.2 million/7.2 rating), Girls 2-5 (764,000/9.8 rating) and Boys 2-5 (387,000/4.7 rating), and was the series' #2 original telecast to date in Total Viewers (2.6 million), posting an impressive 4th straight week of increases. Led by "Sofia the First," the block delivered Friday's Top 4 cable TV telecasts in Kids 2-5 and Girls 2-5, and the Top 5 preschool telecasts in Total Viewers.

Overall, Disney Channel held TV's Top 4 cable TV telecasts in Kids 2-5 and the Top 7 scripted cable TV telecasts in Total Viewers (Top 5 below). In youth demos, the network was home to TV's Top 7 telecasts in Kids 2-11, Top 12 in Kids 6-11 and Top 22 in Tweens 9-14 (Top 5 below).



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