SLEEPY HOLLOW Hits 25 Million Viewers with VOD, DVR

With the Live+7 Nielsen data that came in earlier this week, plus the available VOD and Fox.com/Hulu streaming numbers, the Sleepy Hollow premiere total audience has now surpassed 25 million viewers/views! This means that, in less than 30 days, the premiere viewership has virtually doubled from Nielsen's Live + Same Day Total Audience of 12.7 million.

Here's how the numbers break down (graph attached):

Sleepy Hollow (P)
Multi-Platform Total Audience-to-date (Nielsen Total Audience ratings + VOD Views + streams) = 25.09 Mil
L+SD = 12.70 Mil
L+3 (1-3 days) Lift = 3.73 Mil
L+7 (4-7 days) Lift = 1.54 Mil
L+7 new viewers from Fri encore (unduplicated) = 4.59 Mil
VOD (4+ days) = .918 Mil
Hulu & Fox.com = 1.60 Mil

Hulu, Fox.com thru 10/3/13; VOD thru 10/1/13