SHARK TANK's Mark Cuban Talks Improving the Sports Viewing Experience

The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

The website features Mark Cuban, owner of the NBA's Dallas Mavericks and the brains behind the hottest new private messaging app, Cyber Dust, explaining how innovation and technology is helping him improve the sports viewing experience for avid fans. "We will create original videos that feature amazing content in their own right."

Special thanks to Schlage Locks Canada and Papago, among others, for their support and contributions in the making of this campaign.

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