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SHARK TANK Hits Season High with Special Thursday Broadcast

By: Apr. 11, 2014
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ABC finished No. 1 on Thursday in Adults 18-49 (2.4/8), tying CBS and beating Fox's original lineup by 71% (1.4/5). The Net drew its biggest audience on the night since October and hit a 6-week high in Adults 18-49 - since 10/31/13 and 2/27/14, respectively.

"Shark Tank-SP" (8:00-9:00 p.m. - 6.6 million and 1.6/6 in AD18-49):

During the 8 o'clock hour, the first night of a special 2-night "Shark Tank" event drew a season high in Total Viewers for ABC with a series in the time slot and delivered a 6-month high in Adults 18-49 (since 10/10/13). "Shark Tank" took second in The Hour among Adults 18-49, beating Fox's time-slot regular "Hell's Kitchen" by 14% (1.6/6 vs. 1.4/5). In addition, the ABC unscripted series nearly tied "American Idol" on the night in Adult 18-49 rating and beat "Idol" in audience share (1.6/6 vs. 1.7/5). Part 2 of the "Shark Tank" event will air in its regular time slot tonight, Friday 4/11/14, at 9:00 p.m.

"Grey's Anatomy" (9:00-10:00 p.m. - 8.1 million and 2.5/8 in AD18-49):

Building on its Adult 18-49 lead-in at 9:00 p.m. (+56%), ABC's "Grey's Anatomy" (2.5/8) continued to win its hour by strong margins, beating runner-up CBS' comedies by 25% ("Two and a Half Men"/"Crazy Ones" = 2.0/6) and FOX with "American Idol" and "Surviving Jack" by 67% (1.5/5). Fox's "American Idol" tied another all-time low with a 1.7 Adult 18-49 rating.

"Grey's" was up slightly over its week-ago Fast Affiliate number in Total Viewers (+1%) and paced within 1-tenth in Adults 18-49. In addition, the show was up for the 3rd straight week in Adults 18-34 (+10%) for its best number since its mid-season return on 2/27/14.

In its 10th season, "Grey's Anatomy" is up over the same point last year in both Total Viewers (+5%) and Adults 18-49 (+2%), tracking as its most-watched season in 4 years - since the 2009/10 season.

"Scandal" (10:00-11:00 p.m. - 9.1 million and 3.0/9 in AD18-49):

Growing from its lead-in with Adults 18-49 at 10:00 p.m. (+20%), ABC's "Scandal" (3.0/9) once again beat its combined drama competition in the hour, leading by 7% over CBS' "Elementary" (1.7/5) and NBC's "Parenthood" (1.1/3).

"Scandal" grew week to week in Adults 18-49 (+3%) and Adults 18-34 (+8%).

On average, "Scandal" is up 36% in Total Viewers and 43% in Adults 18-49 season to date, standing as TV's fastest growing returning series.

"Scandal" continued to dominate Thursday night as the most social series with 347,077 tweets, delivering close to 6 million tweets season to date.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 04/10/14. Nielsen Social, total tweets, as dated.



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