SHADOWHUNTERS Premiere Draws Strong Ratings for Freeform

Under the newly launched Freeform banner, the network was the most talked about TV Network across social media yesterday, garnering more than one-quarter of all TV Network conversation across Facebook, Twitter, Instagram, Google+ and Tumblr (26.9%) and delivering Tuesday's Top 2 most-social entertainment TV series across Facebook, Instagram, Tumblr and Twitter with the winter season premiere "Pretty Little Liars" (5.8 million engagements) and the highly-anticipated series launch of "Shadowhunters" (1.1 million engagements).

Moreover, in the first 24 hours of being available, the new Freeform app reached #2 in the entertainment category for iPhone on iTunes store charts.

The winter season premiere of "Pretty Little Liars" (8:00 p.m. EST) ranked as Tuesday's #1 TV telecast in Adults 18-34 (963,000/1.4 rating), Women 18-34 (758,000/2.2 rating), Viewers 12-34 (1.45 million/1.6 rating) and Females 12-34 (1.20 million/2.6 rating), the #1 cable TV telecast in Adults 18-49 (1.34 million/1.1 rating) and Women 18-49 (1.02 million/1.6 rating) and the #1 original scripted cable TV telecast in Total Viewers (2.25 million).

The #1 most social TV show on the day, "Pretty Little Liars" amassed 5.8 million total engagements across Facebook, Instagram, Tumblr and Twitter, outpacing MTV's "Teen Wolf" by +465%. It was also the #1 television series on each of the following social platforms: Facebook (535,673), Instagram (4.2 million) and Twitter (1.1 million).

Furthermore, in just its first day, the "Pretty Little Liars" Snapchat filter was used over 3.3 million times and on Instagram, the series now owns the two highest days of engagement of any program on the platform over the past year, with 4.2 million engagements yesterday (1/12/16) and 3.8 million engagements on Monday (1/11/16).

• In its time period, "Pretty Little Liars" ranked as the #1 cable TV telecast for its 131st-consecutive original telecast in Females 12-34 - all telecasts since its June 2010 series launch - 83rd in Adults 18-34, 90th in Women 18-34 and 84th in Viewers 12-34.

• "Pretty Little Liars" outperformed its year ago season debut by double digits among target demographics including by +12% in Total Viewers (2.25 million vs. 2.01 million), by +17% in Adults 18-34 (963,000 vs. 824,000), by +11% in Adults 18-49 (1.34 million vs. 1.21 million) and by +18% in Viewers 12-34 (1.45 million vs. 1.23 million).

2015 "Pretty Little Liars" Social Media Feats:

• #1 scripted show on all TV per Total Engagements with 232.0 million across Facebook, Instagram, Tumblr and Twitter.
• #1 scripted show on Instagram in terms of Total Fans (4 million) and Engagements (143.0 million), gaining more new followers than any other scripted program in 2015.
• Remains the #1 scripted show on Twitter based on Engagements (28.0 million) and remains the holder of the most tweeted cable episode in TV history and of 8 of the Top 10 cable TV series telecasts overall.

The series launch of "Shadowhunters" (9:02 p.m. EST) ranked as Freeform/ABC Family's #1 series debut in over two years in Total Viewers (1.82 million), Adults 18-34 (534,000/0.8 rating), Adults 18-49 (965,000/0.8 rating), Women 18-49 (659,000/1.0 rating) and Viewers 12-34 (809,000/0.9 rating) - since "Ravenswood" (10/22/13) and the #4 cable TV drama launch overall of the past 12 months in 18-34 and 12-34 demos, behind only AMC's "Fear the Walking Dead," "Better Call Saul" and "Into the Badlands," of which the latter two benefited from their "The Walking Dead" lead in.

• "Shadowhunters" generated 1.1 million total engagements yesterday across Facebook, Instagram, Tumblr and Twitter, ranking as the #2 entertainment TV show on the day, behind only "Pretty Little Liars," beating out MTV's veteran "Teen Wolf" (1.0 million) and delivering more than 25 times the engagements as the network's "The Shannara Chronicles" (40,077).

• In the hour, "Shadowhunters" stood as the #1 cable TV telecast across 18-34 and 12-34 measures and was the #1 scripted original cable TV telecast in Adults 18-49 and Women 18-49.

Source: NTI, 1/12/16, Live + Same Day. Social Media Sources: ListenFirst.

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