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SCANDAL & GREY'S ANATOMY Take Thursday in Adults 18-49

By: Nov. 22, 2013
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ABC ran a strong No. 2 on Thursday in Adults 18-49 (2.1/6), outdelivering FOX by 31% (1.6/5) and NBC by 110% (1.0/3). The Net ranked No. 1 on the night in Adults 18-34 (tie) and key Women (W18-34/W18-49).

  • In Adults 18-49, ABC's "Scandal" finished as the No. 2 TV show of the night for the 3rd week in row, behind only CBS' "The Big Bang Theory." In addition, "Scandal" and "Grey's Anatomy" continued to stand as Thursday's Top 2 dramas with young adults.

"Once Upon a Time in Wonderland" (8:00-9:00 p.m. - 3.5 million and 0.9/3 in AD18-49):

From 8:00-9:00pm, ABC's "Once Upon a Time in Wonderland" drew 25% more viewers in The Hour than NBC's comedies and paced within 1-tenth in Adults 18-49 ("Parks and Recreation"/"Parks and Recreation" = 2.8 million and 1.0/3). The ABC freshman drama held steady week to week in Adults 18-49.

"Grey's Anatomy" (9:00-10:00 p.m. - 8.5 million and 2.5/7 in AD18-49):

Building on its lead-in by 178% at 9:00 p.m., ABC's "Grey's Anatomy" dominated its competition in Adults 18-49, beating out CBS' comedies in The Hour by 19% ("The Crazy Ones"/"Two and a Half Men" = 2.1/6), Fox's "Glee" by 56% (1.6/4) and NBC's comedies by 178% ("Sean Saves the World"/"The Michael J FOX Show" = 0.9/2).

  • "Grey's Anatomy" was up over its week-ago Fast Affiliate Total Viewer number and paced within 1-tenth in Adults 18-49.
  • In the most recent week of L7 data, "Grey's" was broadcast TV's top gainer in Adults 18-49 with a 2.0 rating point increase from its L+SD number and delivered a season-high build of 4.1 million Total Viewers.

"Scandal" (10:00-11:000 p.m. - 8.8 million and 2.9/8 in AD18-49):

Gaining on its "Grey's" lead-in by 16% in Adults 18-49 and holding even week to week, ABC's "Scandal" nearly beat CBS and NBC combined in the 10:00 p.m. hour, leading "Elementary" by 61% (1.8/5) and "Parenthood" by 142% (1.2/3).

  • On average, "Scandal" is up 68% over the same point last year in Adults 18-49, making it TV's fastest-growing returning series this season and ABC's highest-rated show in the time slot since "Lost" during the 2007-08 season.
  • In the most recent week of L7 data, "Scandal" jumped 1.7 rating points in Adults 18-49 to earn the series' biggest-ever increase from its L+SD number.

Social Stats: "Scandal" continued to rank as Thursday's No. 1 most social TV show with 395,563 tweets, increasing 13% week to week to its 2nd-highest number this season.



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