Robin Thick to Headline 2013 “MTV Video Music Awards” Concert to Benefit Lifebeat
By: Caryn Robbins Aug. 12, 2013
MTV and Time Warner Cable today announced that singer-songwriter and chart-topper Robin Thicke will headline the 2013 "MTV Video Music Awards" concert to benefit Lifebeat- Music Fights HIV/AIDS, a national nonprofit focused on educating America's youth about HIV/AIDS prevention. The special free concert will take place at New York's Terminal 5 on Friday, August 23. The event is part of a series of VMAs-themed week concerts and events taking place across New York City and Brooklyn leading up to the 2013 "MTV Video Music Awards" live from Brooklyn's Barclays Center on August 25 at 9:00pm ET/CT.
In addition to distributing over 200 Robin Thicke concert tickets to Time Warner Cable customers at one of its New York City locations earlier this week, Time Warner Cable will initiate a Twitter Sweepstakes commencing August 12 through August 16th. In order to participate, contestants must follow @twc and include #TWCVMAconcert within their tweet to enter for a chance to score tickets to one of the most anticipated concerts tied to the 30th Annual MTV Video Music Awards.
"We're excited to be able to offer customers an opportunity to experience a VMA concert outside of their homes, in an exclusive setting, by one of the most popular music artists of the moment," said Jeffrey A. Hirsch, Executive Vice President and Chief Marketing and Sales Officer, Residential Services of Time Warner Cable.
Fresh off the recent release of his sixth album and the #1 selling, critically-praised, summer smash-hit, "Blurred Lines" featuring T.I. and Pharrell, Thicke has garnered three VMAs nominations including the highly coveted "Video of the Year," as well as "Best Male Video" and "Best Collaboration."
This is the second year in a row that Time Warner Cable has partnered with MTV to present the VMA/Lifebeat Benefit concert. As part of its ongoing mission to deliver messages of HIV awareness and prevention to 13-29 year olds, the annual VMA/Lifebeat Benefit Concert has become a major staple in the 24-hour lead-up to the VMA's, with concerts featuring on-the-verge artists and major acts, such as Phoenix, Kid Cudi, The Beastie Boys, Maroon 5, and more.
About Time Warner Cable
Time Warner Cable Inc. (NYSE: TWC) is among the largest providers of video, high-speed data and voice services in the United States, connecting more than 15 million customers to entertainment, information and each other. Time Warner Cable Business Class offers data, video and voice services to businesses of all sizes, cell tower backhaul services to wireless carriers and managed and outsourced information technology solutions and cloud services. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions. More information about the services of Time Warner Cable is available at www.twc.com, www.twcbc.com and www.twcmedia.com.
About MTV
MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy, Grammy and Peabody award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online HUB MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (VIAB, VIA), one of the world's leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com
About Lifebeat
Lifebeat- Music Fights HIV/AIDS, founded in 1992, is the leading national nonprofit focused on educating America's youth (13-29) about HIV/AIDS prevention. Lifebeat mobilizes the talents and resources of the music industry to deliver HIV/AIDS and STDs awareness messages through broadcast, print, social and digital media, and distributes educational literature and condoms at concert venues, music festivals, clubs and other events. Lifebeat also provides quality of life services and support, such as musical performances, for people living with HIV/AIDS and their families.
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