Hallmark Channel brings KITTEN BOWL V on the road to SUPER BOWL LII as a major activation hosted in Minneapolis, Minnesota for ten days leading up to the day of the big game. The announcement was made as part of Crown Media Family Networks' TV Critics Association Winter Press Tour.
Beginning Friday, January 26th through Sunday, February 4th, guests taking part in all the excitement surrounding the SUPER BOWL can celebrate Kitten Bowl, the nation's most beloved rescue pet adoption event of the year. Fans who visit will see kittens compete on the field at Hallmark CHANNEL Stadium, tailgate in the purr-king lot, tour the Paws of Fame trophy room, take a photo with the Hissman trophy and share their memories via social media. Guests will even be able to take home a souvenir: an official pack of "Kitten Bowl" trading cards. The major component of the activation is to support Hallmark Channel's Adoption Ever After campaign and, with the help of North Shore Animal League America, kittens will be available for adoption on site. "Bringing 'Kitten Bowl' to the SUPER BOWL is a dream come true. We have seen the franchise grow tremendously in support of animal adoption over time, evolving from entertainment into America's most beloved national rescue pet adoption event," said Bill Abbott, President and CEO, Crown Media Family Networks. "This is the first time Hallmark CHANNEL will have a major media presence at the SUPER BOWL and the activation of 'Kitten Bowl V' will help elevate the network's Adoption Ever After initiative of finding all animals forever homes."Videos