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ROSEMARY'S BABY Debuts to 3.7 Million Total Viewers on NBC

By: May. 12, 2014
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Night 1 of "Rosemary's Baby" (1.1/3 in 18-49, 3.7 million viewers overall from 9-11 p.m. ET) equaled NBC's top 18-49 rating in the time period since March 23. For its first hour from 9-10 p.m., "Rosemary's Baby" tied for #2 among the Big 4 networks in adults 18-49.

· Night 1 of "Rosemary's Baby" built on its lead-in from the 8:30-9 p.m. half-hour by +38% or 0.3 of a rating point in adults 18-49.

· "Dateline NBC" aired from 8:19-9 p.m. ET in the Eastern U.S.) and is currently averaging a 0.8 rating, 2 share in 18-49 and 4.0 million viewers overall from 8:30-9 p.m.

· From 7-8:19 p.m. ET, NBC carried overrun coverage of The Players Championship golf. Currently available fast-national ratings are subject to adjustment for the live coverage.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Based on the 1967 best-selling suspense novel by Ira Levin, this new adaptation of "Rosemary's Baby" centers on a young married couple who escape New York and move to Paris with hopes of leaving their sad past behind. After a series of unfortunate events, Rosemary and Guy Woodhouse are presented with an offer they can't refuse - an apartment with the most prestigious address in the city. Problem is, it comes with a haunted past and an immeasurable price.

Rosemary (Zoe Saldana, "Avatar," "Star Trek Into Darkness") and Guy (Patrick J. Adams, "Suits") are incredulous at their good fortune and find comfort in this strange city among their new friends and neighbors, the Castevets. This well-to-do successful older couple takes the newcomers under their wings and become very involved with the Woodhouse's lives. Things seem to be perfect as Rosemary becomes pregnant and Guy's career takes off. Their spirited best friend, Julie (Christina Cole), works with Guy and spends quality time with Rosemary in the city. She finds Rosemary's health concerning and cautions both of them that something isn't right, and soon there are other signs warning Rosemary to be careful.

Guy seems to be pulling away from Rosemary and spending a great deal of time hanging around with Roman Castevet (Jason Isaacs "Harry Potter" franchise). Margaux Castevet (Carole Bouquet, "For Your Eyes Only") is whimsical and ensures her herbs and holistic medicine will help Rosemary with the pregnancy, but are they helping or hurting? Rosemary's quizzical nature leads her to investigate the building and its past residents. She uncovers the dark past and realizes who Roman Castevet truly is. But is it too late? Are the perceived sinister motives legitimate or all in the pregnancy brain of Rosemary?

In this new four-hour, two-part psychological thriller written by Scott Abbott ("Queen of the Damned,"), James Wong ("Final Destination 3," "American Horror Story," "The X-Files") and directed by Agnieszka Holland ("Europa Europa," "The Wire," "Treme"), Rosemary quickly finds herself surrounded by peculiar people and startling occurrences. Isolated in her apartment in a city where she doesn't speak the language, she begins to fear the worst. Guy may have made a pact with their neighbors, promising the newborn as a human sacrifice in their occult rituals in exchange for a writing career. What lengths are you willing to go for success and fortune?

Photo credit: Nino Munoz/NBC



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