REVISED: NBC Dominates 11/27-12/3 With The Top 18-49 Weekly Average, Excluding Fox's World Series Weeks
By: Tori Hartshorn Dec. 05, 2017
Sunday & Thursday Football Are #1-2 Among Primetime Big 4 Telecasts in Both 18-49 and Total Viewers
"This Is Us," Both "Voice" Telecasts & "Christmas in Rockefeller Center" Earn Top-10 Ratings Among Entertainment Shows on Those Nets in 18-49; "This Is Us" Is the #1 Entertainment Telecast
NBC Ranks #1 Season to Date in Adults 18-49 by a +26% Margin Over Fox, Biggest Lead for Any Net at This Point of the Season in 20 Years
Monday's "Voice" Is the #1 Show of the Night on the Big 4 in 18-49, Grows +12% Week to Week; "Pentatonix" Hits a Slot High for NBC Since Early October
Tuesday's "This Is Us" Is the #1 Show of the Night With Its Highest Rating Since Oct. 24; In Total Viewers, "Voice" Beats "Rudolph" by +2.5 Million, "Chicago Med" Beats "Victoria's Secret" by +2.8 Million
L+3: "This Is Us" Delivers Tuesday's Top L+3 Lifts in 18-49 and Total Viewers
"Christmas in Rockefeller Center" Ranks #1 Wednesday Night in Total Viewers, Maintains 100% of Its 2016 Rating in 18-49; "SVU" Hits Season Highs & "Chicago P.D." Locks Up Its Top 18-49 Rating Since Premiere Week
A Redskins-Cowboys NFL MATCHUP Scores as the Most-Watched Non-Thanksgiving "Thursday Night Football" Game of the Season
NBC Ties for the Friday Win Among the Big 4 With "Dateline" Tying as the #1 Show of the Night on Those Nets in 18-49, "Blindspot" Equals Its Season High
Eagles-Seahawks "Sunday Night Football" Grows +11% Vs. the Year-Ago Game in Total Viewers, Marking the Third Straight Sunday of Year-to-Year "SNF" Growth
UNIVERSAL CITY, Calif. - Dec. 5, 2017 - NBC has dominated the primetime ratings week of Nov. 27-Dec. 3, prevailing among adults 18-49, total viewers and every other key demographic, as the network's Sunday and Thursday NFL telecasts have ranked #1-2 among primetime programs on the Big 4 networks in both 18-49 and total viewers.
"This Is Us" is the week #1 entertainment telecast on the Big 4 in 18-49 and both the Monday and Tuesday editions of "The Voice" as well as Wednesday's "Christmas in Rockefeller Center" finished in the top 10 on that list, according to "live plus same day" ratings from Nielsen Media Research.
Excluding Fox's WORLD SERIES weeks, NBC's 2.4 rating in 18-49 for the Nov. 27-Dec. 3 week is the highest weeklong average for any network so far this season, and NBC's 9.3 million viewers is the most excluding those WORLD SERIES weeks since CBS' 9.5 million for premiere week Sept. 25-Oct. 1.
NBC is dominating the current primetime season in adults 18-49, with leads over #2 FOX of +0.5 of a rating point or +26% (2.4 vs. 1.9). The +26% advantage is the best for any #1 network at this point in the season in 20 years, since 1997-98 when NBC led #2 ABC by +30%.
In total viewers, NBC is running #2 season to date, within 744,000 of #1 CBS (9.931 million vs. 9.187 million). It's NBC's closest margin behind CBS at this point in the season in 15 years, since 2002-03, when CBS' margin over NBC was 596,000.
Season to date, NBC is running #1 among ABC, CBS, NBC and FOX in adults 18-49 and every other key demographic. Counting entertainment programming only, NBC leads the season in adults 18-49, and also ranks #1 among the Big 4 in adults 25-54, adults 18-34 and all key adult-female demos (including a tie in women 18-34).
Weekly ratings are "live plus same day" figures from Nielsen Media Research unless otherwise noted. Season-to-date ratings are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day."
Week 10 Averages
Adult 18-49 Rating, "live plus same day," Nov. 27-Dec. 3
NBC...2.4
Fox...1.6
CBS...1.2
ABC...1.1
CW...0.6
Total Viewers
NBC...9.3 million
CBS...7.7 million
Fox...5.4 million
ABC...4.8 million
CW...1.8 million
Season-to-Date Averages
Adult 18-49 Rating, "Most Current"
NBC...2.4
Fox...1.9
CBS...1.8
ABC...1.6
CW...0.6
Total Viewers
CBS...9.9 million
NBC...9.2 million
ABC...6.6 million
Fox...6.3 million
CW...1.9 million
NBC highlights for the week of Nov. 27-Dec. 3:
Monday
NBC ranked #1 for the night among the Big 4 networks in every key demographic.
"The Voice" (1.9/7 in 18-49, 9.6 million viewers overall from 8-10:01 p.m. ET) ranked as the #1 show of the night on the Big 4 networks in adults 18-49 and total viewers ahead of ABC's 10 p.m. drama "The Good Doctor." "Voice" increased by +12% week to week in 18-49 (1.9 vs. 1.7) and +5% in total viewers (9.6 million vs. 9.1 million).
"Live Plus Three Day" Ratings: "Voice" increased by +19% in 18-49 (from a 1.87 rating to a 2.22) and +1.3 million viewers overall (9.6 million to 10.9 million) going from "live plus same day" Nielsens to L+3.
"Live Plus Seven Day" Ratings: Monday's "The Voice" is growing by +27% in 18-49 rating going from L+SD to L+7 (from a 2.25 to a 2.85) and more than +2.1 million viewers overall (10.2 million to 12.4 million). When projected 35-day non-linear viewing is included, the "Voice" 18-49 rating increases to a 4.12.
"A Very Pentatonix Christmas" (1.1/4 in 18-49, 5.5 million viewers overall from 10:01-11 p.m. ET) generated NBC's top 18-49 rating in this timeslot since Oct. 9 (1.1) and best total-viewer score since Sept. 25 (6.0 million viewers overall). Versus last season's NBC time-period average, the special was up +11% in total viewers (5.5 million vs. 4.9 million). L+3: The special grew by +16% in 18-49 (1.09 to 1.26) and +896,000 viewers overall (5.5 million to 6.4 million) going from L+SD to L+3
Tuesday
NBC won the night among the Big 4 in adults 18-49 and total viewers.
"The Voice" (1.8/7 in 18-49, 10.6 million viewers overall from 8-9 p.m. ET) grew +6% week to week in 18-49 (1.8 vs. 1.7) and +1.2 million persons or +13% in total viewers (10.6 million vs. 9.4 million) to deliver its most-watched telecast since Oct. 10 (11.1 million) and rank as the night's #2 program in total viewers. "Voice" finished within 0.1 of the timeslot's "Rudolph the Red-Nosed Reindeer" special on CBS (1.8 vs. 1.9), narrowing a margin of 0.4 of a point for "Rudolph" on the year-ago night (2.3 vs. 1.9). In total viewers, "Voice" topped "Rudolph" by +2.5 million persons or +31% (10.6 million vs. 8.1 million). L+3: "Voice" grew by +14% in 18-49 (1.82 to 2.07) and +1.0 million viewers overall (10.6 million to 11.6 million) going from L+SD to L+3 Nielsens. L+7: Tuesday's "Voice" has increased by +26% in 18-49 rating going from L+SD to L+7 (from a 2.19 to a 2.76) and +2.0 million viewers overall (10.2 million to 12.2 million). With the addition of projected 35-day non-linear ratings, the Tuesday "Voice" 18-49 figure grows to a 4.01.
"This Is Us" (2.8/10 in 18-49, 10.9 million viewers overall from 9-10:01 p.m. ET) ranked as the #1 show of the night in adults 18-49 and total viewers, delivering its highest 18-49 rating since Oct. 24 (2.8) and its most-watched episode since Oct. 10 (11.0 million). "Us" grew week to week by +12% week to week in 18-49 (2.8 vs. 2.5) and +17% or +1.6 million persons in total viewers (10.9 million vs. 9.3 million). Versus the same night last year, "Us" increased by +4%
in both 18-49 (2.8 vs. 2.7 on Nov. 29, 2016) and total viewers (10.9 million vs. 10.5 million). L+3: "This Is Us" increased by +55% in 18-49 (2.76 to 4.27) and +4.3 million viewers overall (10.9 million to 15.2 million) going from L+SD to L+3 Nielsens, for the biggest L+3 lifts of the night in 18-49 rating and total viewers. L+7: "This Is Us" is growing by +82% in 18-49 rating (from a 2.84 to a 5.16) and +6.3 million viewers overall (10.6 million to 16.9 million) going from L+SD to L+7. When projected 35-day non-linear viewing is included, the "Us" 18-49 rating increases to an 8.73. Upscale: "Us" is generating a strong upscale audience, indexing at a 146 among adults 18-49 living in homes with $100K+ incomes.
"Chicago Med" (1.3/5 in 18-49, 7.9 million viewers overall from 10:01-11 p.m. ET) retained 100% of the prior week's season premiere in 18-49 (1.3 vs. 1.3) and grew +1.7 million persons or +27% in total viewers (7.9 million vs. 6.2 million), to equal the show's highest 18-49 rating since March 16 (1.4, Thursday at 9 p.m.), and deliver the show's most-watched episode since March 2 (8.8 million). "Med" won the slot among ABC, CBS and NBC in total viewers, beating CBS' "The Victoria's Secret Fashion Show" by more than +2.8 million viewers or +56% (7.9 million vs. 5.0 million). L+3: "Med" grew by +53% in 18-49 (1.31 to 2.00) and more than +3.0 million viewers overall (7.9 million to 10.9 million) going from L+SD to L+3 Nielsens. L+7: Last season, "Med" increased by +67% in 18-49 rating going from L+SD to L+7 (from a 1.24 to a 2.07) and more than +3.2 million viewers overall (6.7 million to 9.9 million).
Wednesday
NBC won Wednesday night in total viewers for the first time this season.
"Christmas in Rockefeller Center" (1.7/6 in 18-49, 9.0 million viewers overall from 8-9 p.m.) ranked as the #1 show of the night in total viewers, while maintaining 100% versus last year in 18-49 (1.7 vs. 1.7 on Nov. 30, 2016) to match the annual event's top rating since 2014 (1.8). "Christmas in Rockefeller Center" equaled NBC's highest in-season rating in the time period in nearly a year (since "Hairspray Live! on Dec. 7, 2016, 2.5) and generated the network's best in-season total-viewer result in the hour since that same date (10.4 million). Versus NBC's average for the timeslot last season, the special was up +55% (1.7 vs. 1.1, L+SD non-sports) and up +75% in total viewers (9.0 million vs. 5.2 million).
"Law & Order: Special Victims Unit" (1.5/5 in 18-49, 7.1 million viewers overall from 9-10 p.m. ET) captured season highs in 18-49 and total viewers, soaring +42% or +2.1 million persons versus its prior telecast of three weeks ago in total viewers (7.1 million vs. 5.0 million on Nov. 8) to deliver the show's most-watched episode since the fall 2016 season premiere (7.8 million on Sept. 21, 2016). In 18-49, "SVU" jumped +36% versus its previous episode (1.5 vs. 1.1), to score the show's high rating since Feb. 8 (1.6). L+3: "SVU" grew +52% in 18-49 (1.47 to a season-high 2.23) and more than +2.4 million viewers overall (7.1 million to 9.5 million) going from L+SD to L+3 Nielsens. The +0.76 increase is "SVU's" biggest L+3 lift of the season. L+7: "SVU" has grown by +77% this season in 18-49 rating going from L+SD to L+7 (from a 1.24 to a 2.19) and +2.9 million viewers overall (5.6 million to 8.5 million). When projected 35-day non-linear viewing is included, the "SVU" 18-49 rating increases to a 3.46.
"Chicago P.D." (1.3/5 in 18-49, 7.0 million viewers overall from 10-11 p.m. ET) hit a season high in total viewers with the show's most-watched episode since Jan. 18 (7.1 million), while capturing the show's strongest 18-49 rating since its season premiere Sept. 27 (1.3) and equaling the show's best regular-slot 18-49 rating since Jan. 18 (1.5). "P.D." won the time period in adults 18-49, adults 25-54 and total viewers and has now won the slot or tied for #1 versus regular ABC and CBS competition in 18-49 with its last 24 straight original telecasts (L+SD), extending back to October 2016. L+3: "P.D." grew by +61% in 18-49 (1.27 to 2.04) and +3.3 million viewers overall (7.0 million to 10.3 million) going from L+SD to L+3 Nielsens. L+7: "Chicago P.D." is increasing by +94% in 18-49 rating this season going from L+SD to L+7 (from a 1.13 to a 2.19) and +4.1 million viewers overall (6.0 million to 10.1 million). With the addition of projected 35-day non-linear ratings, the "P.D." figure grows to a 3.00.
Thursday
"Thursday Night Football," featuring the Washington Redskins at the Dallas Cowboys (4.7/18 in 18-49, 15.6 million viewers overall from 8:27-11:08 p.m. ET on NBC and the NFL Network) won the night in every key ratings measure and scored as the most-watched non-Thanksgiving "Thursday Night Football" game of the season.
Friday
"Blindspot" (0.7/3 in 18-49, 3.4 million viewers overall from 8-9 p.m. ET) grew +0.1 of a point or +17% versus its prior telecast in 18-49 (0.7 vs. 0.6 on Nov. 17), to equal the show's season high in 18-49 and match NBC's highest in-season rating in the timeslot since April 7 (0.8). L+3: The previous week's "Blindspot" increased +95% in 18-49 (0.56 to 1.09) and +1.7 million viewers overall (3.4 million to 5.1 million) going from L+SD to L+3 Nielsens. The +95% increase was the biggest of the Night on the Big 4 and the +0.53 rating point increase tied for the biggest. Upscale: "Blindspot" is attracting a solid upscale audience, indexing at a 113 among adults 18-49 living in homes with $100K+ incomes.
"Dateline NBC" (0.9/4 in 18-49, 1.3 in adults 25-54, 4.9 million viewers overall from 9-11 p.m. ET) tied as the #1 show of the night in adults 18-49 on the Big 4 networks and also tied for #1 in the two-hour timeslot among the Big 4 networks in adults 18-49. Versus its prior Friday original,
"Dateline" maintained 100% in adults 18-49 (0.9 vs. 0.9 on Nov. 17), grew +8% in adults 25-54 (1.3 vs. 1.2) and jumped +15% in total viewers (4.9 million vs. 4.3 million). L+3: The prior week's "Dateline" increased by +24% in 18-49 (0.87 to 1.08) and +750,000 viewers overall (4.3 million to 5.1 million) going from L+SD to L+3 Nielsens. Upscale: Friday's "Dateline" is delivering a solid upscale audience, indexing at a 116 among adults 18-49 in $100K+ homes.
Sunday
NBC Sports coverage of Philadelphia Eagles-Seattle Seahawks "Sunday Night Football" (6.4/22 in 18-49, 19.7 million viewers overall from 8:31-11:27 p.m. ET) led NBC to the nightlong win among the Big 4 networks in adults 18-49, total viewers and all other key ratings measures. Versus the year-ago "SNF" telecast, the Eagles-Seahawks game was up +5% in 18-49 (6.4 vs. 6.1 for Panthers-Seahawks on Dec. 4, 2016) and +11% in total viewers (19.693 million vs. 17.752 million). It's the third straight week "SNF" has topped the comparable year-ago game in total viewers.
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