Bravo Media kicks off its fourth-annual "Summer by Bravo," multi-platform promotional campaign celebrating the network's pop culture brand and its upcoming original programming. This year's innovative promo features over 30 Bravolebrities, who, after finding themselves Stranded on a deserted island, use each of their talents to turn it into paradise - Bravo style - all set to "Fall Down," the new will.i.am featuring Miley Cyrus's song. There will be five additional spots that will roll out over the course of the summer.
"The Summer by
Bravo initiative showcases our Bravolebrities in a unique and playful way to get our passionate viewers excited about the 130 new original hours on
Bravo this summer," said Ellen Stone, Senior
Vice President of Marketing for Bravo. "This year we 'Bravo-fy' a desert island to give our loyal fans a new peak into the world of Bravo."
This year's promo campaign is Bravo's take on surviving and thriving on a deserted island. Fans can watch
Curtis Stone and
Tom Colicchio making sushi,
Reza Farahan spearfishing, Josh Flagg overseeing construction of a tree house, and Jenni Pulos and Zoila Chavez playing a joke on
Jeff Lewis. Additional talent appearances from Roblé Ali, Josh Altman, Kandi Burruss,
Tabatha Coffey,
Andy Cohen,
Heather Dubrow,
Fredrik Eklund,
Lilly Ghalichi,
Brad Goreski,
Melissa Gorga,
Madison Hildebrand,
Padma Lakshmi,
NeNe Leakes,
James Lipton,
Caroline Manzo, Sheana Marie,
Carole Radziwill,
Kyle Richards,
Gretchen Rossi, Stassi Schroeder, Ryan Serhant,
Gail Simmons,
Patti Stanger, Jax Taylor,
Heather Thomson,
Lisa Vanderpump and Giggy, and Kim Zolciak.
With a sizzling lineup of upcoming programming, Bravo's new and returning summer series include: "The Real Housewives of New Jersey" season five (June 2), "Princesses: Long Island" season one (June 2), "Chef Roblé & Co." season two (June 5), "Top Chef Masters" season five and "Million Dollar Listing Los Angeles season six. Continuing throughout the summer will be new episodes of "The Real Housewives of Orange County" season eight, "Watch What Happens Live," "Million Dollar Listing New York" season two, "Tabatha Takes Over" season five, "Don't Be Tardy..." season two and "Newlyweds: The First Year" season one.
Bravo fans can also watch the spot on mobile at m.BravoTV.com, along with exclusive behind-the-scenes photos and videos to see how our Bravolebrities made themselves at home on the island. Fans can also take a bit of
Bravo with them all summer long with special deals on our hottest shows in the Summer by
Bravo section of iTunes and can visit www.ShopybyBravo.com for the new Summer by
Bravo line of merchandise.
Stun Creative, a Los Angeles based advertising agency and
Production Company, produced and shot the 2013 "Summer by Bravo" promotional campaign.
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