The Feb. 24 "Tonight Show Starring Jimmy Fallon," featuring the superstar Korean Pop band BTS, has generated 4.2 million Total Interactions across Twitter, Facebook, and Instagram, to rank as the #1 most-social episode of any entertainment program for the year to date across all dayparts and genres (Source: Nielsen Social SCR; Series Only, Linear Window, 01/01/20-02/24/20 excludes Sports and News).
It's also the most social "Tonight Show" episode ever (under current Nielsen methodology, which dates back to August 2016).
It's the #2 most-social late-night telecast ever (under current Nielsen methodology), behind only BTS' "Saturday Night Live" debut April 13, 2019 (Source: Nielsen Social SCR. Late Fringe Daypart; Series Only; Linear Window. Nielsen Measurement: 8/1/16-2/24/20).
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