RATINGS: TODAY is Number One in Key Demo for 200 Weeks
By: Kaitlin Milligan Nov. 12, 2019
TODAY was the number-one morning show last week topping "Good Morning America" in the key demo A25-54. The win marks 200 out of 202 weeks in first place. TODAY also won in total viewers Monday. TODAY posted five-month highs in total viewers, delivering its largest audience since May.
TODAY HIGHLIGHTS:
| Program | P25-54 | P25-54 | P18-49 | P18-49 | P2+ |
| Rtg | Imps | Rtg | Imps | Imps | |
| TODAY | 1.03 | 1,249 | 0.69 | 887 | 3,904 |
| CBS THIS MORNING | 0.62 | 746 | 0.39 | 501 | 3,002 |
| GOOD MORNING AMERICA | 0.96 | 1,160 | 0.60 | 772 | 4,049 |
TODAY averaged 1.249 million A25-54 viewers, leading GMA by +89,000 (+8%) and CBS THIS MORNING by +503,000 (+67%)
- TODAY posted higher demo advantages over GMA (27% higher) and CBS (4% higher) week-over-week.
TODAY averaged 887,000 A18-49 viewers, +115,000 (+15%) more than GMA and +386,000 (+77%) higher than CBS
- TODAY's A18-49 advantage over GMA increased by 5% compared to the same week last season.
- Versus prior week, TODAY increased its A18-49 advantage over GMA by 22% and CBS by 3%.
TODAY averaged 3.904 million total viewers, topping CBS by +902,000 (+30%)
- This was TODAY's highest total viewership since the week of 5/20/2019
SEASON-TO-DATE (9/23/2019-11/10/2019)
TODAY ranks #1 among both A25-54 and A18-49 viewers
In A18-49, TODAY's:
- Lead vs. GMA is 28% higher than the same point last season (+95,000 vs. +74,000 last season)
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