RATINGS: TODAY is Number One in Key Demo
By: Kaitlin Milligan Apr. 16, 2019
TODAY was the number-one morning show last week topping "Good Morning America" in the key demo A25-54. The win marks 172 consecutive weeks in first place, TODAY's best demo streak in more than six years. Versus last year, TODAY grew its demo lead over GMA by 36% and narrowed the total viewer gap by 82%. TODAY also won in total viewers last Wednesday and Friday
TODAY averaged 1.307 million A25-54 viewers, outperforming GMA by +125,000 (+11%) and CBS THIS MORNING by +468,000 (+56%)
- TODAY has now ranked #1 among A25-54 viewers for 172 consecutive weeks (best streak in over six years) and 188 of the last 189 weeks
- Vs. prior year, TODAY increased its demo lead over GMA by 36%.
TODAY averaged 960,000 A18-49 viewers, +116,000 (+14%) ahead of GMA and +366,000 (+62%) higher than CBS
- Vs. prior year, TODAY's lead over GMA was up 21%.
TODAY averaged 3.963 million total viewers leading CBS THIS MORNING by +807,000 (+26%)
- TODAY ranked #1 on Wednesday and Friday
- Vs. prior year, TODAY's total viewer gap vs. GMA shrank by 82% while its advantage over CBS finished 25% higher.
SEASON-TO-DATE (9/24/2018-4/14/2019)
TODAY ranks #1 among A25-54 and A18-49
TODAY is posting its biggest season-to-date total viewer lead over CBS in three years
o TODAY's total viewer advantage over CBS is up 21% vs. the same period last season (+907,000 vs. +747,000 last season)
NBC News pioneered the morning news program when it launched "TODAY" in 1952 with Dave Garroway as host. For more than 60 years, "TODAY" has provided a daily live broadcast of the latest in domestic and international news, weather reports, and interviews with newsmakers from the worlds of politics, business, media, entertainment and sports. "TODAY" is renowned for providing its audience with a "window on the world," bringing viewers breaking news as it happens and often broadcasting from locations around the globe. "TODAY"'s longtime home at New York's Rockefeller Plaza attracts thousands of visitors each year to peer into its windows and become part of "TODAY"'s broadcast. The Emmy Award winning program is anchored by Savannah Guthrie, Al Roker and Natalie Morales. Don Nash is the executive producer.
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