RATINGS: TODAY is Number One in Key Demo

TODAY was the number-one morning show last week topping "Good Morning America" in the key demo A25-54. The win marks 166 consecutive weeks in first place, TODAY's best demo streak in more than six years. TODAY also won in total viewers last Tuesday and Thursday.

TODAY HIGHLIGHTS

Program	P25-54 Rtg	P25-54 Imps	P18-49 Rtg	P18-49 Imps	P2+ Imps
TODAY	1.18	1,429	0.79	1,015	4,184
CBS THIS MORNING	0.69	830	0.44	563	3,131
GOOD MORNING AMERICA	1.11	1,340	0.74	956	4,393

TODAY averaged 1.429 million A25-54 viewers, leading GMA by +89,000 (+7%) and CBS THIS MORNING by +522,000 (+72%)

• TODAY has now ranked #1 among A25-54 viewers for 166 consecutive weeks (best streak in over six years) and 182 of the last 183 weeks
• TODAY improved its A25-54 lead over CBS by 15% week-over-week and by 1% compared to the same week last season

TODAY averaged 1.015 million A18-49 viewers, +59,000 (+6%) ahead of GMA and +452,000 (+80%) higher than CBS

• TODAY had its best A18-49 lead over CBS in seven weeks
• TODAY's A18-49 advantage over CBS increased by 22% versus prior week and by 10% year-over-year

TODAY averaged 4.184 million total viewers topping CBS THIS MORNING by +1.053 million (+22%)

• TODAY ranked #1 on two mornings: Tuesday and Thursday
• TODAY posted its biggest total viewer win over CBS in seven weeks
• TODAY's total viewer lead over CBS grew 39% week-over-week and 28% over the same week last season

SEASON-TO-DATE (9/24/2018-3/3/2019)

TODAY ranks #1 among A25-54 and A18-49

TODAY is posting its biggest season-to-date total viewer lead over CBS in three years

• TODAY's total viewer advantage over CBS is up 22% vs. the same period last season (+939,000 vs. +772,000 last season)

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