TODAY was the number-one morning show last week topping "Good Morning America" in the key demo A25-54. The win marks 210 out of 212 weeks in first place. Season to date, TODAY ranks first among A25-54 and A18-49 viewers.
TODAY HIGHLIGHTS:
Program | P25-54 | P25-54 | P18-49 | P18-49 | P2+ |
Rtg | Imps | Rtg | Imps | Imps | |
TODAY | 1.00 | 1,209 | 0.70 | 902 | 3,707 |
CBS THIS MORNING | 0.60 | 723 | 0.39 | 503 | 2,886 |
GOOD MORNING AMERICA | 0.99 | 1,196 | 0.65 | 840 | 3,897 |
TODAY averaged 1.209 million A25-54 viewers, topping GMA by +13,000 (+1%) and CBS THIS MORNING by +486,000 (+67%)
TODAY averaged 902,000 A18-49 viewers, +62,000 (+7%) more than GMA and +399,000 (+79%) higher than CBS
TODAY averaged 3.707 million total viewers, outperforming CBS by +821,000 (+28%)
SEASON-TO-DATE (9/23/2019-1/12/2020)
TODAY ranks #1 among both A25-54 and A18-49 viewers
In A18-49, TODAY's lead over GMA is 29% higher than the same point last season (+102,000 vs. +79,000 last season)
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