TODAY was the number-one morning show outright last week topping "Good Morning America" in total viewers, A25-54 and A18-49. This marks TODAY's second consecutive weekly win in total viewers and eighth outright win for the year. TODAY has now won 205 out of 207 weeks in the key demo. TODAY posted its biggest total viewer and A25-54 leads over GMA in more than seven months (since the week of April 15).
Additionally, TODAY's total viewer lead over GMA was five times higher than last week, and its demo lead grew by 69%. Versus last year, TODAY's demo advantage grew by 26% compared to GMA.
TODAY HIGHLIGHTS:
Program | P25-54 | P25-54 | P18-49 | P18-49 | P2+ |
Rtg | Imps | Rtg | Imps | Imps | |
TODAY | 1.01 | 1,221 | 0.63 | 821 | 3,768 |
CBS THIS MORNING | 0.64 | 775 | 0.39 | 504 | 2,931 |
GOOD MORNING AMERICA | 0.85 | 1,030 | 0.54 | 701 | 3,690 |
TODAY averaged 1.221 million A25-54 viewers, leading GMA by +191,000 (+19%) and CBS THIS MORNING by +446,000 (+58%)
TODAY averaged 821,000 A18-49 viewers, +120,000 (+17%) more than GMA and +317,000 (+63%) higher than CBS
TODAY averaged 3.937 million total viewers, leading GMA by +14,000 (+0.3%) and topping CBS by +976,000 (+33%)
SEASON-TO-DATE (9/23/2019-12/15/2019)
TODAY ranks #1 among both A25-54 and A18-49 viewers
In A18-49, TODAY's lead over GMA is 37% higher than the same point last season (+107,000 vs. +78,000 last season)
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