RATINGS: TODAY Is #1 In Key Demo
By: Kaitlin Milligan Feb. 19, 2020
TODAY was the number-one morning show last week topping "Good Morning America" in the key demo A25-54. The win marks 214 out of 216 weeks in first place. TODAY also won in total viewers Thursday. Season to date, TODAY ranks first among A25-54 and A18-49 viewers.
TODAY HIGHLIGHTS:
| Program | P25-54 | P25-54 | P18-49 | P18-49 | P2+ |
| Rtg | Imps | Rtg | Imps | Imps | |
| TODAY | 0.99 | 1,209 | 0.67 | 875 | 3,698 |
| CBS THIS MORNING | 0.60 | 729 | 0.40 | 519 | 2,985 |
| GOOD MORNING AMERICA | 0.93 | 1,132 | 0.59 | 770 | 3,837 |
TODAY averaged 1.209 million A25-54 viewers, leading GMA by +77,000 (+7%) and CBS THIS MORNING by +480,000 (+66%)
TODAY averaged 875,000 A18-49 viewers, +105,000 (+14%) more than GMA and +356,000 (+69%) higher than CBS
TODAY averaged 3.698 million total viewers, outperforming CBS by +713,000 (+24%), TODAY also topped GMA Thursday in total viewers
SEASON-TO-DATE (9/23/2019-2/16/2020)
TODAY ranks #1 among both A25-54 and A18-49 viewers
In A18-49, TODAY's lead over GMA is 20% higher than the same point last season (+106,000 vs. +88,000 last season)
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