RATINGS: SATURDAY NIGHT LIVE is Number One Show of Saturday Night

The Oct. 10 telecast of "Saturday Night Live," with host Bill Burr and musical guest Jack White, has averaged a 4.7 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 2.2 rating in adults 18-49 in the 25 markets with local people meters.

Both figures top 16 of the 17 originals measured last season under Nielsen's current metered-market methodology (effective beginning Oct. 5, 2019), trailing over that span only the historic Dec. 21, 2019 telecast hosted by Eddie Murphy with musical guest Lizzo (6.7 in metered-market households, 3.4 in 18-49 in the 25 markets with local people meters, comparisons exclude the Sept. 28, 2019 "SNL" season premiere, which was not rated under current methodology). Last night's telecast also trails the week-ago high-rated 46th season premiere (5.6 in household, 2.9 in 18-49).

Versus "SNL's" 2019-20 averages since Oct. 5, last night's edition is up +12% in metered-market households (4.7 vs. 4.2) and up +22% in 18-49 in the local people meters (2.2 vs. 1.8).

Versus primetime programming on the Big 4 networks last night, "SNL" is easily the #1 show of the night in both metered-market households and in 18-49 in the local people meters, topping the #2 program, ABC's Miami-Clemson COLLEGE FOOTBALL by +62% in households (4.7 vs. 2.9) and +38% in 18-49 (2.2 vs. 1.6).

Delayed Viewing: Last week's season premiere has already more than doubled in 18-49 rating with delayed viewing, growing by +101% with digital and linear viewership measured to date, all the way from a 1.84 in "live plus same day" Nielsens to a 3.70. That Oct. 3 premiere had also added +4.8 million viewers overall via delayed viewing, from 8.2 million in L+SD Nielsens to 13.0 million.

Also note last season's Sept. 28 premiere has tripled in 18-49 rating with digital and linear delayed viewing to date, increasing by +205% from a 1.33 to a 4.06, and by +6.5 million persons from 6.1 million to 12.6 million in total viewers.

The Dec. 21 telecast, with host Eddie Murphy and musical guest Lizzo, has grown to a 7.10 rating in 18-49 and 21.6 million viewers overall with delayed viewing on digital and linear platforms to date.

Official-national ratings for the Oct. 10 edition of "Saturday Night Live," including viewership numbers, are due from Nielsen on Tuesday, Oct. 13.

Digital / Social: "Saturday Night Live" ranked as last season's #2 most-viewed TV Entertainment program on YouTube, behind only "Tonight," generating 1.5 billion views on the platform (Source: ListenFirst Media Brand Rankings; LF//TV Universe // Episodic; Brand Type: TV Shows; New Video Views [YouTube]; 09/16/20-05/20/20 excludes WWE and Children's programs). Official Youtube video views were up +33% season to season.

Saturday Primetime Ratings:

Regarding today's Nielsens, keep in mind that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to change for live sports coverage.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.

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