TV One today announced that the premiere night of its newest scripted comedy BORN AGAIN VIRGIN reached 1.4 Million unique Viewers P2+, Live +3. The premiere episode at 10PM/ET ranked #4 among key Black demos in its time period. Additionally, TV One ranked among Ad-supported Cable's Top 5 networks during the 10PM hour among Blacks.
Born Again Virgin explores the journey of dating through three 30-something best friends. The series follows Jenna (Danielle Nicolet), a writer who decides to become celibate after a stream of unsuccessful dates and hook-ups leave her wanting more meaningful relationships. She blogs about her newly adopted sex-fast and shares the hilarious "sexcapades" of her girlfriends - Kelly (Meagan Holder), a publicist, known equally for her success launching new clients as her ability to attract 'failure to launch' men and Tara (Eva Marcille), a budding actress who splits her time between gigs hanging out with her girls and finding her next suitor to bankroll her celebrity-inspired lifestyle. Delivering a bit of temptation is Donovan (Durrell "Tank" Babbs), their hot neighbor who makes staying on the right path nearly impossible for Jenna. Each week, the ladies comically work through their dating woes and career challenges while showcasing heartfelt moments of friendship.
Born Again Virgin was created by Ranada Shepard. The series is produced by Swirl Films. Eric Tomosunas serves as Executive Producer. Lamar Chase is Producer for TV One. Tia A. Smith serves as Executive In Charge of Production. Robyn Greene Arrington is Vice President of Original Programming and D'Angela Proctor is Head of Original Programming for the network.
Source: Nielsen TV Toolbox, Live+3; (08/05/15)
BORN AGAIN VIRGIN premiere night performance; Ad-Supported Cable network Ranker (10pm-11pm); AAP/W25-54 & P/W18-49. All reach based on P2+, 1 Min Qualifier
About TV One:
Launched in January 2004,
TV One (www.tvone.tv) serves 57 million households, offering a broad range of real-life and entertainment-focused original programming, classic series, movies and music designed to entertain, inform and inspire a diverse audience of adult Black viewers. The network is the exclusive home of News One Now, the only live daily news program targeting Black viewers. In December 2008, the company launched
TV One High Def, which now serves 14 million households.
TV One is solely owned by Radio One [NASDAQ: ROIA and ROIAK, www.radio-one.com], the largest radio company that primarily targets Black and urban listeners.
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