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Premiere of MTV's SCREAM Scares Up 6 Million Total Viewers

By: Jul. 06, 2015
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The premiere episode of MTV's hit new slasher series "Scream" scared up big viewership numbers, drawing more than 6.0 million total viewers in live + 3, including 3.1 million viewers in MTV's core P12-34 audience. The episode jumped 45% in L+3 and earned a 1.4 rating among P12-34. It earned a 1.3 L+3 rating among P18-34. Additionally, the premiere episode of "Scream" has been streamed 506,000 times to date on MTV.com and the MTV app.

"Scream" now ranks as the most-watched new series premiere of the summer on cable with Millennials. The premiere was the number-one cable telecast in its time period with P12-34 and P18-34.

"This is a strong start for 'Scream' and, as we head into our second episode and the series' debut at Comic-Con this weekend, we've got a lot of momentum behind the scary, twisty, and ridiculously fun season ahead," said Susanne Daniels, President of Programming for MTV.

Additionally, the two-night premiere of MTV's "Teen Wolf" season 5B attracted 5.6 million total viewers, including 2.9 million viewers in MTV's core P12-34 audience. The first episode of the premiere event aired Monday, June 29 and drew a 1.9 L+3 rating among P12-34 and 1.4 among P18-34. The second episode aired Tuesday, June 30 and drew a 1.8 L+3 rating among P12-34 and 1.4 among P18-34. The "Teen Wolf" Season 5B premiere episodes have been streamed more than 2.0 million times to date on MTV.com and the MTV app.



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