Polaris Joins as Partner in Feature Film SOUL DRIFT

Slam City Films announces Polaris Industries participation as one of the Premier Partners in the new racing/action film SOUL DRIFT. This agreement brings an action packed coming-of-age story, where a young man, Colton Harris, grows up racing on the rural roads of the Midwest to the high octane tracks of drift racing. The feature film introduces several Polaris brands to moviegoers, along with behind the scenes experiences.

"Polaris is the ideal partner for us to work with as we develop crossover for young moviegoers," said Slam City Films Production Director, Joe Gallagher. "Polaris is a high performance, dynamic brand that brings excitement to our moviegoers, and expands our unique presence as a feature film in a global market."

The film integration will give Polaris positioning in front of a highly sought after demographic, and future Polaris consumers. This paradigm will be on screen and off, tapping into social media, real world activations, marketing and merchandising opportunities.

"This partnership brings together two thrill-seeking brands, one in film and the other in the consumers hands." said Jamie Osbourne, Feature Production Coordinator for Soul Drift. "Participating in a racing film is the perfect opportunity to showcase Polaris vehicles, adding a new adrenaline-pumping experience for movie fans."

About Slam City Films
Slam City Films (US) in a collaboration with film studio Mean Alien Media Corporation together are working on the development, production and marketing of entertainment to a global audience. Additional information contact, Jamie Osbourne jamie(at)slam-city(dot)com or http://www.souldriftmovie.com.

Polaris Industries Inc. is a global powersports leader that has been fueling the passion of riders, workers and outdoor enthusiasts for more than 60 years. With annual 2016 sales of $4.5 billion, Polaris' innovative, high-quality product line-up includes the RANGER, RZR and Polaris GENERAL side-by-side off-road vehicles; the Sportsman and Polaris ACE all-terrain off-road vehicles; Indian Motorcycle midsize and heavyweight motorcycles; Slingshot moto-roadsters; and Polaris RMK, INDY, Switchback and RUSH snowmobiles. Polaris enhances the riding experience with parts, garments and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris' presence in adjacent markets globally include military and commercial off-road vehicles, quadricycles, and electric vehicles. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe. Visit http://www.polaris.com for more information.

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