Today, Participant Media announced that its television network, Pivot, will kick off its second annual "Water Week" programming event beginning March 21 at 7 p.m. ET with the third season premiere of the eco-adventure docu-series, "The Water Brothers." The seven-episode series follows the adventures of brothers Alex and Tyler Mifflin as they explore our relationship with water, identifying the problems we face and tapping into solutions.
Beginning at 6 a.m. ET on Tuesday, March 22,
Pivot will celebrate "World Water Day" by running 24 hours of water-themed programming including four new episodes of "The Water Brothers," and best-of episodes of "The Operatives," "Angry Planet," "History of Water" and "Future of Water."
In an effort to bring attention to the chronic problem of unsafe drinking water, Participant Media collaborated with The Clorox Company as part of Clorox(R)'s Safe Water Project initiative. Together, they will educate the public on the impacts of water-borne illnesses in places like Peru - a region where one in seven people do not have access to safe water - and start a conversation about simple, cost effective ways to treat and disinfect water. The Mifflin brothers will also be featured in content debuting across multiple platforms, placing a spotlight on the importance of disaster preparedness and providing tips on how to disinfect water during an emergency.
"Pivot has always been dedicated to entertainment that inspires and compels social change," said Kent Rees, General Manager, Pivot. "Access to safe drinking water, one of life's most basic necessities, is one of the most challenging environmental issues we face today. Our goal is to begin a dialogue about how each individual can make a difference so aligning The Clorox Company's Safe Water Project with Pivot's 'The Water Brothers' was the perfect fit."
"We are deeply passionate about The Clorox(R) Safe Water Project in Peru and finding new and innovative ways to give back to the community and raise awareness about the dangers of unsafe drinking water," said Shaunte Mears-Watkins, Director of Marketing, Clorox. "We are thrilled to be working with Participant Media's
Pivot by sponsoring water week and bringing attention to this global issue."
The idea to embark on "The Water Brothers" project first arose in 2009 when Alex Mifflin started working alongside his brother, Tyler, at SK Films, conducting research for IMAX(R) films in development. After receiving a degree in International Development and Environmental Studies from Dalhousie University, Alex's decision to join
THE FAMILY business and begin "The Water Brothers" series was an easy one. The series has allowed Alex to combine his interests in science, the environment and film to explain how humans can harmonize our relationship with water and the natural world.
Tyler Mifflin is an award-winning videographer and director. Tyler got his start in the film and television industry at a young age when he shot and starred in an episode of the docu-series, "Road Scholars." Since then, Tyler never travels without his camera and has filmed projects in more than 30 countries around the world, from the tops of mountains to the depths of oceans. There is no place Tyler won't venture in search of great water stories.
Over the next five years, The Clorox(R) Safe Water Project is helping to bring over 100 million liters of safe, drinkable water to over 25,000 people in Peru each year. The Project has installed public bleach dispensers by community water sources to help treat and disinfect water, as well as provide health and hygiene education.
As part of Participant Media's mission to illuminate issues through content, Water Week on
Pivot will encourage viewers to pledge to join the Change the Course campaign. Each pledge will help efforts to restore 1,000 gallons of water to rivers and wetlands throughout North America.
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