Paramount Network's AMERICAN WOMAN Scores Cable's Highest Rated Half-Hour Scripted Series Premiere Since January
By: Tori Hartshorn Jun. 14, 2018
The new Paramount Network's first scripted-comedy "American Woman," bowed to impressive ratings, premiering to more than one million viewers and now ranks as ad-supported cable's highest rated half-hour scripted series premiere in P/W18-49 and W25-54 since early January. The premiere registered a solid .63 P18-49 rating, soaring even higher with women to garner a strong .90 with W18-49 and a notable 1.02 with W25-54*. "American Woman" was the #1 most social comedy series in prime on Thursday night (Nielsen Social). Additionally, 66% of the "American Woman" audience consisted of new viewers who had not watched the channel during the prior seven days**. New episodes premiere Thursdays at 10pm ET/PT.
The ratings success for "American Woman" comes on the heels of a strong start for the new network in scripted originals. In January, Paramount Network premiered "Waco," starring Michael Shannon and Taylor Kitsch, that notched the highest P18-49 rating for a drama series premiere on ad-supported cable since the prior July***. Later this month, Paramount Network will premiere its first hour-long scripted drama, "Yellowstone," written and directed by critically-acclaimed, Oscar(R)-nominated screenwriter Taylor Sheridan ("Wind River," "Hell or High Water" and "Sicario") and starring world-renowned actor and Oscar(R)-winner Kevin Costner in the lead role.
Inspired by the real-life upbringing of Kyle Richards ("Real Housewives of Beverly Hills"), "American Woman" follows Bonnie (Alicia Silverstone), an unconventional mother struggling to raise her two daughters after leaving her husband amid the RISE of second-wave feminism in 1970s Los Angeles. Bonnie also comes to rely on the help of her two best friends, Kathleen (Mena Suvari) and Diana (Jennifer Bartels), as they each discover their own brand of independence in a glamorous and ever-changing world reluctant to give it.
"American Woman" is executive produced by Emmy(R) winner John Wells ("Shameless," "ER," "The West Wing"), John Riggi, and co-executive produced by Kyle Richards. The series is produced by John Wells Productions in association with Warner Horizon Scripted Television.
*Nielsen; American Woman=L3 CVG AA%; Series Premiere claim based on 30 min scripted ad-supported cable originals with P indicator;
**New Viewers=L3; 6 min qualifier
***Nielsen; Waco=LSD AA%; Series Premiere claim based on ad-supported cable originals Series-Drama Type Coder with P indicator
About Warner Horizon Scripted Television:
A division of the Warner Bros. Television Group, Warner Horizon Scripted Television was founded in 2006 and is one of the entertainment industry's leading producers of dramatic and comedic programming for the cable and subscription/on-demand marketplace. Series produced by Warner Horizon Scripted Television include ANIMAL KINGDOM and CLAWS for TNT; PEOPLE OF EARTH for TBS; AMERICAN WOMAN for Paramount Network; FAMOUS IN LOVE for Freeform; Fuller House and LONGMIRE for Netflix; KRYPTON for SYFY; Love Is___, QUEEN SUGAR and the Untitled Tarell Alvin McCraney Project for OWN; and You for Lifetime.
About Paramount Network:
Paramount Network is a premium entertainment destination that pushes the limits of story-telling with bold original scripted and non-scripted series. Inspired by over a century of cinema, Paramount Network is where today's brightest stars bring the experience of the big screen to every screen with stories that are immersive, inclusive, and deeply personal. For more information, visit www.ParamountNetwork.com.
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