Paramount Network Delivers Strong Ratings in Its First Month Led by Original Event Series WACO
By: Tori Hartshorn Feb. 23, 2018
Paramount Network's original event series "Waco" is a driving force behind Paramount Network's successful first month (January18-February17), delivering big numbers and an influx of female viewers.
The first four episodes of "Waco" (Live +7/most current playback) averaged 2.4 million viewers (1.9 million on Paramount Network and nearly half a million on CMT, who is simulcasting the series) and a 1.5 rating with Adults 18-49 (1.2 on Paramount Network and 0.3 on CMT). In the timeslot on Paramount Network, "Waco" is up +318% in Adults 18-49, +274% with Women 18-49 and +206% with Women 18-34 compared to last quarter (as Spike).
Overall, in its first month, behind original hits such as the aforementioned "Waco," "Lip Sync Battle," and "Ink Master," Paramount Network is up +50% in primetime with Adults 18-49 (0.4 rating) and +44% with Women 18-49 along with up +21% in Total Day viewership since launch on January 18 vs. last quarter average.
*(Live+7/Most Current using cvg ratings)
With an all-star cast including Michael Shannon, Taylor Kitsch, Andrea Riseborough, John Leguizamo, Melissa Benoist, Julia Garner, Rory Culkin, Paul Sparks and more - "Waco" is a compelling six-part scripted television event series based on the harrowing true story of the 1993 standoff between the FBI, ATF and David Koresh's spiritual sect in Waco, TX. "Waco" premiered on Wednesday, January 24 and its finale takes place on February 28, 25 years to the day the siege began.
About Paramount Network:
Paramount Network is a premium entertainment destination that pushes the limits of story-telling with bold original scripted and non-scripted series. Inspired by over a century of cinema, Paramount Network is where today's brightest stars bring the experience of the big screen to every screen with stories that are immersive, inclusive, and deeply personal. For more information, visit www.ParamountNetwork.com.
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